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Search: person:"Saha, Victor"
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Consumer behaviour
6
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6
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3
Customer integration
3
India
3
Indien
3
Kundenintegration
3
Value creation
3
Consumer need for uniqueness
2
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2
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Masstige
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Value co-creation
2
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Bandwagon luxury.
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Beziehungsmarketing
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Clean India Mission
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English
16
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Saha, Victor
16
Das, Manish
9
Goyal, Praveen
5
Jebarajakirthy, Charles
5
Balaji, M. S.
2
Banerji, Diptiman
2
Mani, Venkatesh
2
Roy, Abhirupa
2
Balaji, M.S.
1
Debnath, Nirmalya
1
Habib, Mohshin
1
Kalai, Anjana
1
Paul, Subhrajit
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Sharma, Vaibhav
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Singh, Nihal
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Srivastava, Ritu
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Asia Pacific journal of marketing and logistics
1
Benchmarking: An International Journal
1
International Journal of Consumer Studies
1
International journal of consumer studies
1
Journal of Business & Industrial Marketing
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of global information management
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Management and marketing for improved retail competitiveness and performance
1
Psychology & marketing
1
South Asian journal of management : SAJM
1
The journal of business & industrial marketing
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The journal of product & brand management
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ECONIS (ZBW)
12
Other ZBW resources
4
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1
How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention? : an empirical analysis
Jebarajakirthy, Charles
;
Saha, Victor
;
Goyal, Praveen
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012799501
Saved in:
2
Being unconventional : the impact of unconventional packaging messages on impulsive purchases
Das, Manish
;
Balaji, M. S.
;
Paul, Subhrajit
;
Saha, Victor
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1913-1932
Persistent link: https://www.econbiz.de/10014338443
Saved in:
3
Sustainable marketing and retailing : demystifying the emerging themes and future research directions
Sharma, Vaibhav
;
Banerji, Diptiman
;
Saha, Victor
- In:
Management and marketing for improved retail …
,
(pp. 45-66)
.
2023
Persistent link: https://www.econbiz.de/10014366072
Saved in:
4
What are the most important consumer decision factors when choosing an airline? : an emerging economy perspective
Banerji, Diptiman
;
Saha, Victor
;
Singh, Nihal
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 174-197
Persistent link: https://www.econbiz.de/10013553043
Saved in:
5
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
6
Inspired and engaged : decoding MASSTIGE value in engagement
Das, Manish
;
Saha, Victor
;
Roy, Abhirupa
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 781-802
Persistent link: https://www.econbiz.de/10013176929
Saved in:
7
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
8
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
9
Bandwagon vs snob luxuries : targeting consumers based on uniqueness dominance
Das, Manish
;
Habib, Mohshin
;
Saha, Victor
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581936
Saved in:
10
How co-creation drives the success of public service initiatives? : a case-study based analysis
Saha, Victor
;
Goyal, Praveen
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 286-306
Persistent link: https://www.econbiz.de/10012623632
Saved in:
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