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Search: person:"Schultz, Heidi F."
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Brand management
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Schultz, Don E.
5
Schultz, Heidi F.
5
Azzaro, Marian
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Barnes, Beth E.
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Marketing management : a quarterly business management publication of the American Marketing Association
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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ECONIS (ZBW)
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Brand babble : sense and nonsense about branding
Schultz, Don E.
;
Schultz, Heidi F.
-
2004
Persistent link: https://www.econbiz.de/10004491998
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2
Building customer-brand relationships
Schultz, Don E.
;
Barnes, Beth E.
;
Schultz, Heidi F.
; …
-
2009
Persistent link: https://www.econbiz.de/10003728723
Saved in:
3
Measuring brand value
Schultz, Don E.
;
Schultz, Heidi F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 244-271)
.
2005
Persistent link: https://www.econbiz.de/10003285411
Saved in:
4
Why the Sock Puppet Got Sacked
Schultz, Heidi F.
;
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
10
(
2001
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10007238406
Saved in:
5
HOW TO BUILD A BILLION DOLLAR BUSINESS-TO-BUSINESS BRAND - Best practices in branding involve organization and senior management support, alignment with corporate strategy, value p...
Schultz, Don E.
;
Schultz, Heidi F.
- In:
Marketing management : a quarterly business management …
9
(
2000
)
2
,
pp. 22-28
Persistent link: https://www.econbiz.de/10007241709
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