//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Shapiro, Benson P."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
5
Vereinigte Staaten
5
Absatzpolitik
4
Marketing management
4
Absatz
3
Marketing
3
Marktforschung
3
USA
3
United States
3
Industriebetrieb
2
Marktsegmentierung
2
Preisgestaltung
2
Theorie
2
Theory
2
Verbraucher
2
Absatzweg
1
Aufsatzsammlung
1
B-to-B-Marketing
1
Betriebsfertigung
1
Betriebsplanung
1
Beziehungsmarketing
1
Business-to-business marketing
1
Consumer behaviour
1
Consumer goods
1
Consumer price index
1
Corporate planning
1
Großbritannien
1
Handelspersonal
1
Industrie
1
Konsumentenverhalten
1
Konsumgüter
1
Kundendienst
1
Kundenmanagement
1
Market segmentation
1
Marketing theory
1
Marketingtheorie
1
Markt
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Preis
1
more ...
less ...
Type of publication
All
Article
18
Book / Working Paper
12
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Reprint
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
Undetermined
17
English
12
German
1
Author
All
Shapiro, Benson P.
30
Bonoma, Thomas V.
3
Moriarty, Rowland T.
3
Posner, Ronald S.
2
Davis, Nancy J.
1
Doyle, Stephen X.
1
Lovelock, Christopher H.
1
Rangan, V. Kasturi
1
Rangan, V.Kasturi
1
Slywotzky, Adrian J.
1
Star, Steven H.
1
Sviokla, John J.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
7
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
4
Report / Marketing Science Institute
2
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Logistik-Management : internationale Konzepte, Instrumente, Anwendungen ; Zeitschrift der Kommission Logistik im Verband der Hochschullehrer für Betriebswirtschaft e.V
1
Marketing management
1
Marketing management and strategy : a reader
1
McGraw-Hill series in marketing
1
Survival strategies for American industry
1
The evolution of nonprofit marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
Working paper / Marketing Science Institute, Research Program
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
8
OLC EcoSci
4
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
2
What the hell is "market oriented"?
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003611356
Saved in:
3
Best of HBR - Making the Major Sale - A sale can be an expensive, one-shot venture or a complicated, longer-term exchange. This eight-step program will guide you from the logistics...
Shapiro, Benson P.
;
Posner, Ronald S.
- In:
Harvard business review : HBR
(
2006
),
pp. 140-149
Persistent link: https://www.econbiz.de/10007275683
Saved in:
4
What the hell is "market oriented"?
Shapiro, Benson P.
- In:
Logistik-Management : internationale Konzepte, …
8
(
2006
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10007276785
Saved in:
5
Staple Yourself to an Order - Many organizations suffer from gaps in their order management cycle that can cause internal strife and damage customer relationships. By "stapling the...
Shapiro, Benson P.
;
Rangan, V.Kasturi
;
Sviokla, John J.
- In:
Harvard business review : HBR
(
2004
),
pp. 162-171
Persistent link: https://www.econbiz.de/10005926373
Saved in:
6
Business marketing strategy : cases, concepts, and applications
Rangan, V. Kasturi
(
contributor
); …
-
1995
Persistent link: https://www.econbiz.de/10004247250
Saved in:
7
Neues Marketingdenken: Der loyale Kunde zählt, nicht die schnelle Mark
Slywotzky, Adrian J.
;
Shapiro, Benson P.
- In:
Harvard-Business-Manager : das Wissen der Besten
16
(
1994
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10007088977
Saved in:
8
Seeking customers
Shapiro, Benson P.
(
contributor
)
-
1993
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004159414
Saved in:
9
Mehr Gewinn durch Käufersegmentierung
Shapiro, Benson P.
(
contributor
)
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1988
)
2
,
pp. 88-95
Persistent link: https://www.econbiz.de/10003628723
Saved in:
10
Manage customers for profits (not just sales)
Shapiro, Benson P.
(
contributor
)
- In:
Harvard business review : HBR
65
(
1987
)
5
,
pp. 101-108
Persistent link: https://www.econbiz.de/10001031313
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->