Search Results - person:"Sharma, Ricky"

Cultural differences in deliberate counterfeit purchase behavior

Sharma, Piyush; Chan, Ricky Y. K.; St. Davčik, Nebojša; … - In: Marketing intelligence & planning 40 (2022) 1, pp. 121-137

Persistent link: https://www.econbiz.de/10013172901

Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework

Sharma, Piyush; Chan, Ricky Y. K. - In: Psychology & marketing 34 (2017) 3, pp. 294-308

Persistent link: https://www.econbiz.de/10011658379

Using spotlight effect to curb counterfeit consumption : an experimental investigation

Zhan, Lingjing; Sharma, Piyush; Chan, Ricky Y. K. - In: Marketing intelligence & planning 33 (2015) 4, pp. 556-574

Persistent link: https://www.econbiz.de/10011381687

Counterfeit proneness : conceptualisation and scale development

Sharma, Piyush; Chan, Ricky Y. K. - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 602-626

Persistent link: https://www.econbiz.de/10009159898

Megamarketing an event using integrated marketing communications : the success story of TMH

Vel, K. Prakash; Sharma, Ricky - In: Business strategy series 11 (2010) 6, pp. 371-382

Persistent link: https://www.econbiz.de/10008823677

Megamarketing an event using integrated marketing communications: the success story of TMH

Vel, K. Prakash; Sharma, Ricky - In: Business Strategy Series 11 (2010) 6, pp. 371-382

Purpose – The choice of a well‐planned integrated marketing communication (IMC) strategy is crucial for the successful launch of an event. This paper is a case‐study based description of how a brand management consultancy house, TMC, used IMC to launch a world music festival event in Abu...

Persistent link: https://www.econbiz.de/10014689437

Megamarketing an event using integrated marketing communications : the success story of TMH

Vel, K. Prakash; Sharma, Ricky - In: Business strategy series 11 (2010) 6, pp. 371-382

Persistent link: https://www.econbiz.de/10009896463