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Search: person:"Shields, Alison B."
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Shields, Alison B.
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Peruta, Adam
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Johnson, Jennifer Wiggins
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Journal of marketing for higher education
3
Exploring the rise of fandom in contemporary consumer culture
1
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Social media and the university decision : do prospective students really care?
Shields, Alison B.
;
Peruta, Adam
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
Saved in:
2
Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
Saved in:
3
Building the force : enacting fan brand community through the Star Wars BB-8 droid builders club
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Shields, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 126-146)
.
2018
Persistent link: https://www.econbiz.de/10011764841
Saved in:
4
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
5
What did you do to my brand? : the moderating effect of brand nostalgia on consumer reponses to changes in a brand
Shields, Alison B.
;
Johnson, Jennifer Wiggins
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 713-728
Persistent link: https://www.econbiz.de/10011560123
Saved in:
6
Childhood brand nostalgia : a new conceptualization and scale development
Shields, Alison B.
;
Johnson, Jennifer Wiggins
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011570926
Saved in:
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