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  • Search: person:"Shukla, Paurav"
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Year of publication
Subject
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Consumer behaviour 27 Konsumentenverhalten 26 India 20 Luxury goods 16 Luxusgüter 16 Brand management 11 Markenführung 10 Brand 9 Brand image 9 Markenartikel 9 Markenimage 9 United Kingdom 9 Indien 8 Emerging markets 7 Großbritannien 7 Luxury 7 Luxury brands 7 Brands 4 Customer satisfaction 4 International marketing 4 Kundenzufriedenheit 4 Marketing management 4 Marketingmanagement 4 Social Web 4 Social web 4 Value perceptions 4 Democratization 3 Emerging economies 3 Impression management 3 Industrial marketing 3 Internationales Marketing 3 Internet marketing 3 Kaufentscheidung 3 Perception 3 Purchase decision 3 Purchase intentions 3 Sales promotion 3 Schwellenländer 3 Structural equation model 3 Strukturgleichungsmodell 3
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Online availability
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Undetermined 47 Free 4
Type of publication
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Article 80 Book / Working Paper 1
Type of publication (narrower categories)
All
Article in journal 37 Aufsatz in Zeitschrift 37 research-article 15 Aufsatz im Buch 3 Book section 3 case-report 2 back-matter 1 conceptual-paper 1 review-article 1 viewpoint 1
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Language
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English 66 Undetermined 15
Author
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Shukla, Paurav 81 Banerjee, Madhumita 10 Perks, Keith J. 6 Rosendo-Rios, Veronica 6 Singh, Jaywant 6 Khalifa, Dina 5 Adidam, Phani Tej 4 Berry, Aidan 3 Cakici, N. Meltem 3 Farache, Francisca 3 Hogan, Steve 3 Pangarkar, Aniruddha 3 Purani, Keyoor 3 Wang, Weisha 3 Ashill, Nicholas J. 2 Babin, Barry J. 2 Kalafatis, Stavros P. 2 Wang, Qing 2 Agnihotri, Milan 1 Breberina, Jovica 1 Brown, Janice 1 Chai, Joe 1 Chansarkar, Bal 1 Chattopadhyay, Atish 1 Chen, Cheng-Hao Steve 1 Drennan, Judy 1 Fam, Ernest Cyril de Run and Paurav Shukla, Kim-Shyan 1 Fam, Kim 1 Fam, Kim-Shyan 1 Fazeli, Zahra 1 Gaur, Sanjaya S. 1 Harper, Donna 1 Hogan, Stephen P. 1 J. Perks, Keith 1 Jayawardhena, Chanaka 1 Kondap, N.M. 1 Krishnaswamy, K.N. 1 Lennon, John 1 Liu, Hongfei 1 Luk, Chung-Leung 1
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Published in...
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Journal of business research : JBR 13 Asia Pacific Journal of Marketing and Logistics 11 International marketing review 6 International Marketing Review 5 Journal of consumer behaviour : an international research review 4 International journal of advertising : the review of marketing communications 3 The journal of business & industrial marketing 3 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 2 International business review : the official journal of the European International Business Academy 2 International journal of entrepreneurship and small business 2 Journal of Business & Industrial Marketing 2 Journal of Business Research 2 Journal of world business : JWB 2 Marketing intelligence & planning 2 Psychology & marketing 2 Services marketing quarterly 2 Asia Pacific journal of marketing and logistics 1 European journal of marketing 1 International journal of emerging markets 1 Journal of Consumer Marketing 1 Journal of Product & Brand Management 1 Journal of World Business 1 Journal of international marketing 1 Management Research Review 1 Marketing Intelligence & Planning 1 Marketing in the new global order : challenges and opportunities 1 Marketing letters : a journal of research in marketing 1 Marketing management in Asia 1 Psychology & Marketing 1 Technological forecasting & social change : an international journal 1 The Journal of Entrepreneurship 1 The Routledge companion to contemporary brand management 1 Tourism Review 1
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Source
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ECONIS (ZBW) 41 Other ZBW resources 24 OLC EcoSci 12 RePEc 4
Showing 1 - 10 of 81
Cover Image
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
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When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica; Shukla, Paurav; Rosendo-Rios, Veronica - In: International journal of advertising : the review of … 41 (2022) 4, pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
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Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav; Rosendo-Rios, Veronica; Trott, Sangeeta; … - In: Journal of international marketing 30 (2022) 4, pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
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Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav; Cakici, N. Meltem; Khalifa, Dina - In: European journal of marketing 58 (2024) 1, pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
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Editorial: avoiding the pitfalls of IJOEM desk rejection
Shukla, Paurav - In: International journal of emerging markets 19 (2024) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10014463147
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The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica; Shukla, Paurav - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
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When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica; Shukla, Paurav - In: Journal of business research : JBR 155 (2023) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
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Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers
Pangarkar, Aniruddha; Shukla, Paurav - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1145-1149
Persistent link: https://www.econbiz.de/10014338530
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Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha; Shukla, Paurav - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
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Situational ethnicity and identity negotiation : "indifference" as an identity negotiation mechanism
Banerjee, Madhumita; Shukla, Paurav; Ashill, Nicholas J. - In: International marketing review 39 (2022) 1, pp. 55-79
Persistent link: https://www.econbiz.de/10013169631
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