Search Results - person:"Sim Ong, Fon"

Moderating role of consumers' attachment style on post-recovery satisfaction behavior

Sidhu, Sarabjit Kaur; Fon Sim Ong; Balaji, M. S. - In: Journal of relationship marketing : innovations and … 22 (2023) 4, pp. 354-380

Persistent link: https://www.econbiz.de/10014422333

Impact of failure severity levels on satisfaction and behavior : from the perspectives of justice theory and regulatory focus theory

Sidhu, Sarabjit Kaur; Fon Sim Ong; Balaji, M. S. - In: Journal of consumer marketing 40 (2023) 4, pp. 535-547

Persistent link: https://www.econbiz.de/10014276019

Contextual influences on financial preparedness of middle-aged workers : a four-country comparative life course study

Kasper, Hans D. P.; Mathur, Anil; Fon Sim Ong; Shannon, … - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 423-439

Persistent link: https://www.econbiz.de/10012257911

Online health information seeking among women : the moderating role of health consciousness

Ahadzadeh, Ashraf Sadat; Pahlevan Sharif, Saeed; Sim … - In: Online Information Review 42 (2018) 1, pp. 58-72

Purpose: The purpose of this paper is two fold: to test the moderating effect of health consciousness (HC) on the influence of attitude towards internet (AI) internet usage for health information seeking (IHI) behaviour; and examine whether HC moderates the influence of perceived health risk...

Persistent link: https://www.econbiz.de/10012078691

Beyond cognitive age : developing a multitheoretical measure of age and its assessment

Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43

Persistent link: https://www.econbiz.de/10011748237

Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach

Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; … - In: Business strategy and the environment 26 (2017) 4, pp. 507-520

Persistent link: https://www.econbiz.de/10011699021

Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations

Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; … - In: Journal of marketing for higher education 26 (2016) 1, pp. 86-102

Persistent link: https://www.econbiz.de/10011497265

Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour

Kok Wei Khong; Fon Sim Ong - In: International journal of retail & distribution management 42 (2014) 7, pp. 626-642

Persistent link: https://www.econbiz.de/10010387836

The mediating effect of mood on in-store behaviour among Muslim shoppers

Syuhaily Osman; Fon Sim Ong; Md. Nor Othman; Kok Wei Khong - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 178-197

Persistent link: https://www.econbiz.de/10010389521

The mediating effect of mood on in-store behaviour among Muslim shoppers

Osman, Syuhaily; Sim Ong, Fon; Nor Othman, Md; Wei … - In: Journal of Islamic Marketing 5 (2014) 2, pp. 178-197

Purpose – The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years or older. Design/methodology/approach – Quantitative...

Persistent link: https://www.econbiz.de/10014878372