Search Results - person:"Sohaib, Muhammad"

Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience

Sohaib, Muhammad; Safeer, Asif Ali; Majeed, Abdul - In: Marketing intelligence & planning 42 (2024) 6, pp. 1074-1092

Persistent link: https://www.econbiz.de/10015056959

Building value co-creation with social media marketing, brand trust, and brand loyalty

Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364678

Social and Environmental Impact of COVID-19 : Positive and Negative Aspects

Tahir, Muhammad Bilal - 2020

Our dear Planet; Earth, is facing pandemic of the century, COVID-19. No vaccine has been reported to cure this disease till now. This harmful disease is spreading day by day and the only thing believed to prevent its spread, is lock down. Although, we succeeded in this effort but we are facing...

Persistent link: https://www.econbiz.de/10012832741

The role of motivational factors for determining attitude towards eWOM in social media context

Bilal, Muhammad; Zeng, Jianqiu; Akram, Umair; Tanveer, Yasir - In: International journal of enterprise information systems … 16 (2020) 2, pp. 73-91

Persistent link: https://www.econbiz.de/10012292081

Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context

Sohaib, Muhammad; Wang, Yan; Iqbal, Kashif; Han, Heesup - In: International journal of hospitality management 101 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013271319

Digital financial inclusion and economic growth : provincial data analysis of China

Ahmad, Mahmood; Majeed, Abdul; Khan, Muhammad Asif; … - In: China economic journal : the official journal of the … 14 (2021) 3, pp. 291-310

Persistent link: https://www.econbiz.de/10012649593

Do intraday week effect in currencies hourly trading reflect leverage and asymmetric anomalies? Policy implications for traders

Ahmed, Wajid Shakeel; Sohaib, Muhammad; Maqsood, Jamal; … - In: Journal of Chinese Economic and Foreign Trade Studies 14 (2021) 3, pp. 240-256

Purpose: The purpose of this study is to determine if intraday week (IDW) effect of the currencies reflect leverage and asymmetric impact in currencies market. The study data set comprises of intraday patterns of 15 currencies from developed and emerging economies. Design methodology approach:...

Persistent link: https://www.econbiz.de/10012639887

Understanding the justice fairness effects on eWOM communication in social media environment

Sohaib, Muhammad; Peng, Hui; Akram, Umair; Majeed, Abdul; … - In: International journal of enterprise information systems … 15 (2019) 1, pp. 69-84

Persistent link: https://www.econbiz.de/10011996810

Electronic word-of-mouth generation and regulatory focus

Sohaib, Muhammad; Akram, Umair; Hui, Peng; Rasool, Hassan; … - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 1, pp. 23-45

Purpose: The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences. Design/methodology/approach: An online survey is conducted in Beijing and Shanghai. A random sampling...

Persistent link: https://www.econbiz.de/10012065849

Triangular relationship between energy consumption, price index and national income in Asian countries : a pooled mean group approach in presence of structural breaks

Mehmood, Bilal; Raza, Syed Hassan; Rana, Mahwish; … - In: International Journal of Energy Economics and Policy : IJEEP 4 (2014) 4, pp. 610-620

Persistent link: https://www.econbiz.de/10011286645