Search Results - person:"Suomi, Kati"

Layers of love : exploring the interactive layers of brand love in the social media setting

Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110

Persistent link: https://www.econbiz.de/10014448620

Healthcare professionals' intention to leave

Laiho, Maarit; Tevameri, Terhi; Vähätalo, Mervi; … - In: International journal of management & enterprise … 22 (2023) 3, pp. 245-269

Persistent link: https://www.econbiz.de/10014362855

Microentrepreneurs as socially responsible leaders

Simunaniemi, Anna-Mari; Valkjärvi, Mira; Franzén, Riikka - In: South Asian journal of business and management cases 12 (2023) 1, pp. 14-30

Persistent link: https://www.econbiz.de/10014288487

Employee engagement and internal branding : two sides of the same coin?

Suomi, Kati; Saraniemi, Saila; Vähätalo, Mervi; … - In: Corporate reputation review 24 (2021) 1, pp. 48-63

Persistent link: https://www.econbiz.de/10012433560

Dilemmas in re-branding a university : "maybe people just don't like change" : linking meaningfulness and mutuality into the reconciliation

Kuoppakangas, Päivikki; Suomi, Kati; Clark, Paul; … - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 92-105

Persistent link: https://www.econbiz.de/10012296149

Ironic festival brand co-creation

Suomi, Kati; Luonila, Mervi; Tähtinen, Jaana - In: Journal of business research : JBR 106 (2020), pp. 211-220

Persistent link: https://www.econbiz.de/10012158351

Revisiting "the shotgun wedding of industry and academia" : empirical evidence from Finland

Suomi, Kati; Kuoppakangas, Päivikki; Stenvall, Jari; … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 81-102

Persistent link: https://www.econbiz.de/10012129555

Antecedents and consequences of destination brand love : a case study from Finnish Lapland

Aro, Kaisa; Suomi, Kati; Saraniemi, Saila - In: Tourism management : research, policies, practice 67 (2018), pp. 71-81

Persistent link: https://www.econbiz.de/10011841825

Challenges in delivering brand promise, focusing on municipal healthcare organisations

Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International journal of public sector management : IJPSM 28 (2015) 3, pp. 254-272

Persistent link: https://www.econbiz.de/10011474269

Challenges in delivering brand promise – focusing on municipal healthcare organisations

Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International Journal of Public Sector Management 28 (2015) 3, pp. 254-272

Purpose – The purpose of this paper is to investigate how healthcare professionals understand a new organisational brand and examine the ideas discussed in relation to it within healthcare organisations. Design/methodology/approach – The research is based on a discursive approach that...

Persistent link: https://www.econbiz.de/10014799917