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Search: person:"Tarasi, Crina O."
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Beziehungsmarketing
6
Customer value
6
Kundenwert
6
Portfolio selection
6
Portfolio-Management
6
Relationship marketing
6
B-to-B-Marketing
5
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4
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Article
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2
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English
13
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Tarasi, Crina O.
15
Bolton, Ruth N.
12
Walker, Beth A.
7
Gustafsson, Anders
5
Hutt, Michael D.
5
Witell, Lars
3
Billett, Matthew T.
2
Bolton, Ruth N
2
Divine, Richard L.
2
Hutt, Michael
2
Hutt, Michael D
2
Puri, Cheenu
2
Selnes, Fred
2
Tarasi, Crina O
2
Walker, Beth
2
Walker, Beth A
2
Wilson, J. Holton
2
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Journal of marketing
6
Journal of marketing education : JME
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Handbook of marketing and finance
1
Handbook of research on customer equity in marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
12
OLC EcoSci
5
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1
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
2
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
3
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
4
Risk considerations in the management of customer equity
Bolton, Ruth N.
;
Tarasi, Crina O.
- In:
Handbook of research on customer equity in marketing
,
(pp. 335-362)
.
2015
Persistent link: https://www.econbiz.de/10010483478
Saved in:
5
Affinity for quantitative tools : undergraduate marketing students moving beyond quantitative anxiety
Tarasi, Crina O.
;
Wilson, J. Holton
;
Puri, Cheenu
; …
- In:
Journal of marketing education : JME
35
(
2013
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10009772975
Saved in:
6
Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
Saved in:
7
Affinity for Quantitative Tools: Undergraduate Marketing Students Moving Beyond Quantitative Anxiety
Tarasi, Crina O.
;
Wilson, J. Holton
;
Puri, Cheenu
; …
- In:
Journal of marketing education : JME
35
(
2013
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10010095485
Saved in:
8
Relationship Characteristics and Cash Flow Variability: Implications for Satisfaction, Loyalty, and Customer Portfolio Management
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10010104402
Saved in:
9
Financial portfolio theory and customer management : insights and research directions
Hutt, Michael D.
;
Tarasi, Crina O.
;
Walker, Beth A.
- In:
Handbook of marketing and finance
,
(pp. 86-107)
.
2012
Persistent link: https://www.econbiz.de/10009552519
Saved in:
10
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
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