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Search: person:"Taylor, Charles Raymond"
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Advertising
38
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Consumer behaviour
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Advertising effects
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23
USA
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English
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Taylor, Charles Raymond
117
Mueller, Barbara
6
Okazaki, Shintaro
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Capella, Michael L.
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Lee, Doo-Hee
4
Pelsmacker, Patrick de
4
Schwaiger, Manfred
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Bowen, C. Luke
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Choi, Yung Kyun
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Kim, Juran
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Ko, Eunju
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Raithel, Sascha
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Yoon, Sukki
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Franke, George R.
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Kwak, Hyokjin
2
Lee, Doo-hee
2
Lee, Jong-Ho
2
Mueller, Sophia
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Puzakova, Marina
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Sarstedt, Marko
2
Taylor, Charles R.
2
Zou, Shaoming
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Abhishek
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Baek, Tae Hyun
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Bang, Hae-kyong
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Becker-Olsen, Karen L.
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Cho, Yoon-Na
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International journal of advertising : the review of marketing communications
23
International journal of advertising : the quarterly review of marketing communications
21
Journal of business research : JBR
7
Journal of advertising : official publication of the American Academy of Advertising
6
Advances in international marketing
5
Journal of advertising research
5
The SAGE handbook of marketing ethics
4
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of international marketing
3
Measurement and research methods in international marketing
3
Psychology & marketing
3
International marketing ; Vol. 2
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
New directions in international advertising research
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advances in international marketing : a research annual
1
Advertising theory
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Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Digital advertising : theory and research
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Handbook of research on international advertising
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Handbook of research on marketing and corporate social responsibility
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing : emerging markets
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media and convergence management
1
Reviving traditions in research on international market entry
1
The journal of brand management : an international journal
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ECONIS (ZBW)
116
USB Cologne (EcoSocSci)
1
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1
Ad skipping, the "ad free internet" and privacy : a call for research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 403-404
Persistent link: https://www.econbiz.de/10014550974
Saved in:
2
Minimalism and advertising : a call for research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 231-233
Persistent link: https://www.econbiz.de/10014550807
Saved in:
3
Understanding podcast advertising : the need for more research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 931-932
Persistent link: https://www.econbiz.de/10015050099
Saved in:
4
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
5
Reflections on the International Journal of Advertising on the journal's history and first 40 years
Taylor, Charles Raymond
;
West, Douglas C.
;
McDonald, Colin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10014233897
Saved in:
6
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
7
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
8
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
9
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
10
Getting sentimental about the need for more research on nostalgia in advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 459-460
Persistent link: https://www.econbiz.de/10014295167
Saved in:
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