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Search: person:"Thapa, Sajani"
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Thapa, Sajani
5
Paswan, Audhesh K.
4
Guzman, Francisco
2
Panda, Swati
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Ghimire, Ashish
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Malik, Aaminah Zaman
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Mishra, Sailendra Prasanna
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Franchising : a signaling perspective
Panda, Swati
;
Thapa, Sajani
;
Paswan, Audhesh K.
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 813-827
Persistent link: https://www.econbiz.de/10014227505
Saved in:
3
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
4
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
5
Vaping among youth : reasons, realization and intention to quit
Thapa, Sajani
;
Pandey, Satyendra C.
;
Panda, Swati
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 512-538
Persistent link: https://www.econbiz.de/10013454852
Saved in:
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