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Search: person:"Trinh, Giang"
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Trinh, Giang
44
Dawes, John
11
Wright, Malcolm
6
Anesbury, Zachary William
5
Wright, Malcolm J.
5
Driesener, Carl
4
Hartnett, Nicole
4
Kennedy, Rachel
4
Page, Bill
4
Sharp, Byron
4
Avis, Mark
3
Bogomolova, Svetlana
3
Lockshin, Lawrence S.
3
Phua, Peilin
3
Romaniuk, Jenni
3
Santoso, Irene
3
Stocchi, Lara
3
Tanusondjaja, Arry
3
Barker, Alicia
2
Beal, Virginia
2
Brown, Neil
2
Chowdhury, Shamim
2
Danenberg, Nick
2
Graham, Charles
2
Lee, Richard
2
Lockshin, Larry
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Rungie, Cam
2
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2
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Clemente, Maria
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1
Dawes, John G.
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Dunn, Steven
1
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Hossain, Afsana
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Keivani, Somayeh Bahoush
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Journal of retailing and consumer services
9
Journal of consumer behaviour
5
Australasian marketing journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of Consumer Behaviour
3
European Journal of Marketing
2
International journal of market research
2
Journal of advertising research
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing letters : a journal of research in marketing
2
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1
International business review : the official journal of the European International Business Academy
1
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Journal of Product & Brand Management
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
36
Other ZBW resources
7
RePEc
1
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1
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
2
Valuing the contribution of ultra-light buyers
Hossain, Afsana
;
Anesbury, Zachary William
;
Driesener, Carl
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 875-887
Persistent link: https://www.econbiz.de/10014507477
Saved in:
3
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
4
Finding creative drivers of advertising effectiveness with modern data analysis
Williams, John R.
;
Hartnett, Nicole
;
Trinh, Giang
- In:
International journal of market research
65
(
2023
)
4
,
pp. 423-447
Persistent link: https://www.econbiz.de/10014322083
Saved in:
5
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
6
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
7
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
8
Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model
Trinh, Giang
;
Wright, Malcolm J.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209555
Saved in:
9
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
10
Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim
;
Barker, Alicia
;
Trinh, Giang
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10012813934
Saved in:
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