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Search: person:"Trivedi, Jay"
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Consumer behaviour
14
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14
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9
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purchase intentions
7
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6
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6
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attitude towards the brand
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English
18
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Trivedi, Jay
10
Trivedi, Jay P.
7
Modi, Dr. Ashwin G.
3
Sama, Ramzan
3
Kishore, Amit
2
Soni, Sigma
2
Arora, Parvinder
1
Bezbaruah, Subhalakshmi
1
Deshmukh, Siddharth
1
Kasilingam, Dharun
1
Kishore, Kaushal
1
Trivedi, Hemant
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Trivedi, Jay, P.
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Journal of internet commerce
3
Global business review
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of Consumer Behaviour
1
Journal of consumer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
Vision : the journal of business perspective
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ECONIS (ZBW)
17
Other ZBW resources
1
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1
The effect of augmented reality in mobile applications on consumers' online impulse purchase intention : the mediating role of perceived value
Trivedi, Jay
;
Kasilingam, Dharun
;
Arora, Parvinder
; …
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 896-908
Persistent link: https://www.econbiz.de/10013275579
Saved in:
2
Effect of influencer marketing on online impulse purchase : the mediating role of consumer-brand engagement
Trivedi, Jay, P.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 49-64
Persistent link: https://www.econbiz.de/10012605360
Saved in:
3
Exploring the role of social media communications in the success of professional sports leagues : an emerging market perspective
Trivedi, Jay
;
Soni, Sigma
;
Kishore, Amit
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 306-331
Persistent link: https://www.econbiz.de/10012423615
Saved in:
4
Branded content : a bridge building Gen Z's consumer-brand relationship
Bezbaruah, Subhalakshmi
;
Trivedi, Jay
- In:
Vision : the journal of business perspective
24
(
2020
)
3
,
pp. 300-309
Persistent link: https://www.econbiz.de/10012287420
Saved in:
5
Investigating the factors influencing consumers' purchase intention for electric cars : an emerging market perspective
Trivedi, Jay P.
;
Kishore, Kaushal
- In:
International journal of economics and business …
20
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012271191
Saved in:
6
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
7
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
Saved in:
8
The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay
;
Sama, Ramzan
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012179619
Saved in:
9
Determinants of consumer loyalty towards celebrity‐owned restaurants : The mediating role of brand love
Trivedi, Jay
;
Sama, Ramzan
- In:
Journal of Consumer Behaviour
20
(
2020
)
3
,
pp. 748-761
Persistent link: https://www.econbiz.de/10012406598
Saved in:
10
Examining the customer experience of using banking chatbots and its impact on brand love : the moderating role of perceived risk
Trivedi, Jay
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012179564
Saved in:
1
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