Examining the customer experience of using banking chatbots and its impact on brand love : the moderating role of perceived risk
Year of publication: |
2019
|
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Authors: | Trivedi, Jay |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 18.2019, 1, p. 91-111
|
Subject: | Artificial intelligence | brand love | chatbots | customer experience | information system model | perceived risk | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Künstliche Intelligenz |
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