Although instability characterises export channels, little research has examined the interfirm evaluations that are related to a manufacturer′s continued use of export middlemen. In this research, a manufacturer′s evaluations of its international intermediary are divided into performance,...

This article examines industrial channel management in an international context by analysing whether the industrial firm performs export functions itself or whether it transfers these functions to an export middleman. Export theory suggests that certain firm and market characteristics determine...

This article reports the findings of an investigation into marketing management in the Netherlands. It specifically analyses the level of marketing orientation and practice in Dutch industry and also examines the relationship between the implementation of the marketing concept and effectiveness....

Regardless of their income level, Dutch consumers often appear to lack knowledge of the legal remedies available to them under today's consumer protection laws, and this study measures their familiarity with laws regarding deceptive advertising, door‐to‐door selling, warranties,...