Search Results - person:"Wathne, Kenneth"

Where do we go from here? The future of B2B governance research

Wathne, Kenneth Henning; Fjeldstad, Øystein D. - In: Journal of Business & Industrial Marketing 35 (2019) 4, pp. 623-627

Purpose: This paper aims to identify promising areas for future business to business (B2B) governance research. Design/methodology/approach: This paper uses a theoretical approach. Findings: Most governance research in marketing is conducted within the context of value chains (Porter 1985)....

Persistent link: https://www.econbiz.de/10012073327

Relationship governance dynamics : the roles of partner selection efforts and mutual investments

Wathne, Kenneth H.; Heide, Jan B.; Mooi, Erik A.; … - In: Journal of marketing research : JMR 55 (2018) 5, pp. 704-721

Persistent link: https://www.econbiz.de/10011958183

Franchisor-franchisee bankruptcy and the efficacy of franchisee governance

Antia, Kersi D.; Mani, Sudha; Wathne, Kenneth H. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 952-967

Persistent link: https://www.econbiz.de/10011785003

Concurrent sourcing, governance mechanisms, and performance outcomes in industrial value chains

Heide, Jan B.; Kumar, Alok; Wathne, Kenneth H. - In: Strategic management journal 35 (2014) 8, pp. 1164-1185

Persistent link: https://www.econbiz.de/10010393278

Performance implications of mismatched governance regimes across external and internal relationships

Kumar, Alok; Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing 75 (2011) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10008935846

Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships

Kumar, Alok; Heide, Jan B; Wathne, Kenneth H - In: Journal of marketing 75 (2011) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10008885842

Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

Rindfleisch, Aric; Antia, Kersi; Bercovitz, Janet; … - In: Marketing Letters 21 (2010) 3, pp. 211-222

Persistent link: https://www.econbiz.de/10008526554

Interfirm monitoring, social contracts, and relationship outcomes

Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - 2009

Persistent link: https://www.econbiz.de/10003836514

Interfirm monitoring, social contracts, and relationship outcomes

Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 425-433

Persistent link: https://www.econbiz.de/10003547814

Interfirm Monitoring, Social Contracts, and Relationship Outcomes

Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 425-433

Persistent link: https://www.econbiz.de/10007751282