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Wen, Xiaohan
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Bowen, Melanie
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Kim, Shinhye
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ECONIS (ZBW)
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person:"Wen, xiaoyan"
(25 results)
1
Retweet to donate? : cause-related marketing in the era of social medialization
Kim, Shinhye
;
Bowen, Melanie
;
Wen, Xiaohan
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1015-1046
Persistent link: https://www.econbiz.de/10015047352
Saved in:
2
Are crowdsourcing announcements signals of customer orientation? : a comparison of consumer responses to product- versus communication-related campaigns
Wen, Xiaohan
;
Atakan, S. Sinem
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1407-1441
Persistent link: https://www.econbiz.de/10014252298
Saved in:
3
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
4
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
5
The ultimate co-creation : leveraging customer input in business model innovation
Kim, Shinhye
;
Bowen, Melanie
;
Wen, Xiaohan
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012162465
Saved in:
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