Presents the results of research designed to measure the effects of the internal organizational source of change, the external environmental source of change, overseas production and sourcing, and R&D investment in new products on the rate of change in international product life cycles. Offers a...

Advertising is emerging as one of the most controversial functions of business. This study surveys an international sample of consumerists, students, academicians, and managers to determine differences in their attitudes toward advertising. The strongest differences exist between managers and...