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Search: person:"Wind, Yoram Jerry"
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Marketing management
10
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English
58
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Wind, Yoram
47
Sheth, Jagdish N.
10
Green, Paul E.
9
Wind, Yoram Jerry
7
Mahajan, Vijay
6
Wind, Yoram (Jerry)
6
Douglas, Susan P.
4
Krieger, Abba M.
4
DeSarbo, Wayne S.
3
Rao, Vithala R.
3
Sharp, Byron
3
Thomas, Robert J.
3
Fung, Victor
2
Fung, William K.
2
Jain, Arun K.
2
Kleindorfer, Paul R.
2
Reibstein, David J.
2
Arabie, Phipps
1
Beck, Megan
1
Bell, David R.
1
Carmone, Frank J.
1
Colombo, Richard
1
Daviet, Remi
1
Day, George S.
1
Findiesen Hays, Catharine
1
Frank, Ronald E.
1
Fung, Victor K.
1
Fung, William
1
Greenberg, Marshall G.
1
Grewal, Rajdeep
1
Gunther, Robert E.
1
Hays, Catharine Findiesen
1
Kahn, Barbara E.
1
Kotler, Philip
1
Libert, Barry
1
Massy, William F.
1
Moskowitz, Howard R.
1
Nave, Gideon
1
Nelson-Field, Karen
1
Nicosia, Francesco M.
1
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American Marketing Association
1
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Legends in marketing
11
Journal of advertising research
4
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
4
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
California management review
1
Continuing to broaden the marketing concept : making the world a better place
1
Does marketing need reform? : fresh perspectives on the future
1
Editor's series in marketing
1
Effects of globalization on the firm
1
Evolution of innovation management : trends in an international context
1
Financial times handbook of management
1
Innovation diffusion models of new product acceptance
1
International marketing ; Vol. 1
1
International marketing ; Vol. IV
1
International series in quantitative marketing : ISQM
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Marketing research : a magazine of management and applications
1
Prentice-Hall foundations of marketing series
1
Prentice-Hall international series in management
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
Review of marketing research
1
Technological forecasting & social change : an international journal
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The digital breakthrough
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
57
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
Showing
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41
Blurring the lines: is there a need to rethink industrial marketing?
Wind, Yoram (Jerry)
- In:
The journal of business & industrial marketing
21
(
2006
)
7
,
pp. 474
Persistent link: https://www.econbiz.de/10007295694
Saved in:
42
Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 169-199)
.
2004
Persistent link: https://www.econbiz.de/10003243607
Saved in:
43
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
44
Challenging the mental models of marketing
Wind, Yoram
- In:
Financial times handbook of management
,
(pp. 327-335)
.
2004
Persistent link: https://www.econbiz.de/10002755845
Saved in:
45
Thirty years of conjoint analysis: reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 117-139)
.
2004
Persistent link: https://www.econbiz.de/10003243563
Saved in:
46
Continuing the Aldersonian research tradition
Wind, Yoram (Jerry)
;
Green, Paul E.
- In:
Marketing research and modeling : progress and …
,
(pp. 293-298)
.
2004
Persistent link: https://www.econbiz.de/10003243777
Saved in:
47
Reflections and conclusions: the link between advances in marketing research and practice
Wind, Yoram (Jerry)
;
Green, Paul E.
- In:
Marketing research and modeling : progress and …
,
(pp. 301-318)
.
2004
Persistent link: https://www.econbiz.de/10003243788
Saved in:
48
FEATURES - Applying Qualitative Data - By linking soft data-collection techniques with strategic-market modeling, marketing researchers can "get inside the consumer's head"
Green, Paul E.
;
Wind, Yoram Jerry
;
Krieger, Abba M.
; …
- In:
Marketing research : a magazine of management and …
12
(
2000
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10007118186
Saved in:
49
Business synergy does not always pay off
Mahajan, Vijay
- In:
Long range planning : LRP ; international journal of …
21
(
1988
)
1
,
pp. 59-65
Persistent link: https://www.econbiz.de/10001050645
Saved in:
50
The myth of globalization
Douglas, Susan P.
- In:
The Columbia journal of world business : publ. …
22
(
1987
)
4
,
pp. 19-29
Persistent link: https://www.econbiz.de/10001054686
Saved in:
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