Search Results - person:"Ye, Sheng"

More than meets the eye : hidden messages in the attribution of human-like values to product categories

Ye, Sheng; Sneddon, Joanne; Bardi, Anat; Levontin, Liat; … - In: European journal of marketing 58 (2024) 5, pp. 1323-1351

Persistent link: https://www.econbiz.de/10015047518

What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality

Septianto, Felix; Paramita, Widya; Ye, Sheng - In: Journal of advertising 52 (2023) 2, pp. 179-192

Persistent link: https://www.econbiz.de/10014233791

The effectiveness of advertising images in promoting experiential offerings : an emotional response approach

Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352

Persistent link: https://www.econbiz.de/10012420418

Personifying destinations: a personal values approach

Ye, Sheng; Lee, Julie Anne; Sneddon, Joanne N.; Soutar, … - In: Journal of travel research : a quarterly publication of … 59 (2020) 7, pp. 1168-1185

Persistent link: https://www.econbiz.de/10012268353

Shared business culture value : an anthropological study of the endogenous mechanism of Islamic food safety in China

Tian, Robert Guang; Sheng, Ye - In: International journal of business anthropology 7 (2017) 2, pp. 85-104

Persistent link: https://www.econbiz.de/10011943206

Personal values and the theory of planned behaviour : a study of values and holiday trade-offs in young adults

Ye, Sheng; Soutar, Geoffrey N.; Sneddon, Joanne N.; … - In: Tourism management : research, policies, practice 62 (2017), pp. 107-109

Persistent link: https://www.econbiz.de/10011734094

How learning orientation drives the international performance of INVs : the roles of entrepreneurial bricolage and degree of internationalization

Ding, Zhenkuo; Ye, Guangyu; Huang, Sheng; Hu, Man - In: Multinational business review 30 (2022) 2, pp. 192-216

Persistent link: https://www.econbiz.de/10013390689

On the level of validity for indices of shareholder rights and their effects on the value of firms

Daghestani, Adnan; Sheng, Ye; Payne, Bruce C. - In: Journal of business and economic perspectives 42 (2015) 1, pp. 91-101

Persistent link: https://www.econbiz.de/10011449755

A hybrid model for export market opportunity analysis

Sheng, Shirley Ye; Mullen, Michael R. - In: International marketing review 28 (2011) 2, pp. 163-182

Persistent link: https://www.econbiz.de/10009242897

A hybrid model for export market opportunity analysis

Ye Sheng, Shirley; Mullen, Michael R. - In: International Marketing Review 28 (2011) 2, pp. 163-182

Purpose – The purpose of this paper is to propose a new model for export market opportunity analysis by combining the marketing‐based overall market opportunity index (OMOI) with the economic‐based gravity model in order to more accurately assess export market potential, in total and for...

Persistent link: https://www.econbiz.de/10014827519