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Search: person:"Yuan, Ruizhi"
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China
7
Consumer behaviour
7
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7
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
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2
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2
Personality psychology
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Persönlichkeitspsychologie
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16
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Yuan, Ruizhi
16
Liu, Martin J.
13
Luo, Jun
10
Wang, Zi
3
Yannopoulou, Natalia
3
Chen, Yanyan
2
Balaji, M. S.
1
Bang, Nguyen
1
Blut, Markus
1
Chen, Ruolan
1
Chong, Alain Yee Loong
1
Huang, Bo
1
Liu, Jianchang
1
Liu, Paul C. Y.
1
Mandler, Timo
1
Sivarajah, Uthayasankar
1
Tan, Kim Hua
1
Tóth, Zsófia
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Yang, Fengkai
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Yen, Dorothy A.
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Yu, Jiang
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Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
2
British journal of management
1
Ethical and social marketing in Asia : incorporating fairness management
1
European journal of marketing
1
International journal of services, economics and management
1
International marketing review
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Supply chain management : an international journal
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
16
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1
It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552020
Saved in:
2
Revitalizing sustainable reshoring brands : understanding the customer perspective on the roles of motivation attributions and the institutionalization process
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Sivarajah, …
- In:
British journal of management
35
(
2024
)
2
,
pp. 893-913
Persistent link: https://www.econbiz.de/10014535422
Saved in:
3
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
4
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
5
Understanding organizational resilience in a platform-based sharing business : the role of absorptive capacity
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yu, Jiang
- In:
Journal of business research : JBR
141
(
2022
),
pp. 85-99
Persistent link: https://www.econbiz.de/10013168046
Saved in:
6
Sustainable marketing in China : the case of Monmilk
Yuan, Ruizhi
;
Chen, Yanyan
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 575-595)
.
2022
Persistent link: https://www.econbiz.de/10013463855
Saved in:
7
"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yannopoulou, Natalia
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
Saved in:
8
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
9
What's in it for you? : examining the roles of consumption values and Thaler's acquisition-transaction utility theory in Chinese consumers' green purchase intentions
Yuan, Ruizhi
;
Liu, Martin J.
;
Blut, Markus
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1065-1107
Persistent link: https://www.econbiz.de/10013350948
Saved in:
10
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
1
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