Baharum, Baizuri; Zahari, Mohd Salehuddin Mohd; … - In: International Journal of Tourism Cities 9 (2023) 2, pp. 496-514
Purpose The importance of shopping streets has long been considered a critical aspect of urban tourism. However, limited exploration focuses on the supply side, especially from the tour operator’s (TO) perspective. This paper aims to investigate TOs’ perceptions and attitudes towards...