"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

It is becoming increasingly necessary to systematically take into account human interaction and activity, and new technologies along with the completely renewed social and cultural environments that such digital environments and interfaces are calling for are now capable of delivering. This book...

In recent years, scientists have become more focused on the research, development, and integration of Heterogeneous Wireless Networks (HWN) platforms in order to both converge the existing telecom technology and to deliver multimedia services of high intrinsic and perceived Quality of Service...

Section 2. Social Semantic Web -- 17. On the Social Shaping of the Semantic Web -- 18. Social/Human Dimensions of Web Services: Communication Errors and Cultural Aspects, The Case of VRL-KCiP NoE -- 19. Socio-Technical Challenges of Semantic Web: A Culturally Exclusive Proposition -- 20. Social...