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Search: subject:"\"social media\""
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Subject
All
Social Web
20,562
Social web
20,559
Online-Marketing
12,825
Internet marketing
12,738
Consumer behaviour
6,972
Konsumentenverhalten
6,950
Electronic Commerce
3,166
E-commerce
3,017
Viral marketing
2,842
Virales Marketing
2,838
Online retailing
2,663
Online-Handel
2,663
Relationship marketing
2,615
Beziehungsmarketing
2,611
Social media
2,606
Soziales Netzwerk
2,501
Social network
2,327
Brand management
2,314
Markenführung
2,305
Werbewirkung
2,213
Advertising effects
2,211
social media
2,183
Internet
2,153
Advertising
1,896
Werbung
1,881
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,742
Digitalisierung
1,725
Digitization
1,661
Marketingmanagement
1,404
Marketing management
1,392
Markenimage
1,294
Brand image
1,291
Deutschland
1,141
Germany
1,118
Website
1,082
Digital platform
1,048
Digitale Plattform
1,044
Social Media
1,044
USA
1,033
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Undetermined
12,888
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6,601
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21,687
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9,147
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26
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1
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16,178
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16,178
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4,122
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4,122
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1,571
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1,571
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1,338
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1,200
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678
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624
Sammelwerk
624
research-article
529
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526
Fallstudie
526
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476
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376
Ratgeber
287
Guidebook
269
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244
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244
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199
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160
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136
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102
review-article
78
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73
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73
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71
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48
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48
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42
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41
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41
review
36
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28
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28
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27
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English
26,993
German
3,497
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323
French
32
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21
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15
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9
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6
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4
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3
Serbian
3
Vietnamese
3
Bosnian
1
Czech
1
Croatian
1
Romanian
1
Slovak
1
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1
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Author
All
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
39
Skiera, Bernd
39
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
34
Law, Chun Hung Roberts
34
Tucker, Catherine
33
Füller, Johann
32
Bailey, Michael
29
Tan, Yong
29
Hajli, Nick
28
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Kollmann, Tobias
27
Ozuem, Wilson
27
Asongu, Simplice
26
Martínez-López, Francisco J.
26
Rita, Paulo
26
Gu, Bin
25
Kumar, Subodha
25
Pitt, Leyland F.
25
Stieglitz, Stefan
25
Loureiro, Sandra Maria Correia
24
Vrontis, Demetris
24
Bauer, Hans H.
23
Filieri, Raffaele
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Wilbur, Kenneth C.
23
Budzinski, Oliver
22
Flavián Blanco, Carlos
22
Jerath, Kinshuk
21
Karjaluoto, Heikki
21
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Institution
All
Springer Fachmedien Wiesbaden
143
IGI Global
130
National Bureau of Economic Research
73
Information Resources Management Association
18
American Marketing Association
16
Books on Demand GmbH <Norderstedt>
16
OECD
15
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
13
Nomos Verlagsgesellschaft
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
International Institute of Social and Economic Sciences
9
Universität Mannheim
9
World Bank Group
9
International Telecommunications Society (ITS)
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
Technische Universität Dresden
8
epubli GmbH
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
Springer International Publishing
7
Wiley-VCH
7
World Bank
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Campus Verlag
5
Peter Lang GmbH
5
RWTH Aachen
5
ToKnowPress
5
Agricultural and Applied Economics Association - AAEA
4
London School of Economics (LSE)
4
Redline Verlag
4
TRIPLE-I <2007, Graz>
4
Technische Universität Braunschweig
4
UVK Verlagsgesellschaft mbH
4
World Tourism Organization
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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Published in...
All
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
267
SpringerLink / Bücher
260
International journal of internet marketing and advertising : IJIMA
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
150
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Springer eBook Collection
136
Psychology & marketing
129
International journal of hospitality management
125
Electronic commerce research
120
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
105
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of technology marketing : IJTMkt
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
Journal of marketing
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
International journal of networking and virtual organisations : IJNVO
81
The journal of product & brand management
81
CESifo working papers
79
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Source
All
ECONIS (ZBW)
28,907
Other ZBW resources
942
EconStor
388
RePEc
333
USB Cologne (EcoSocSci)
279
BASE
12
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29561
The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003769108
Saved in:
29562
Handbook on E-marketing for tourism destinations
Varlow, Peter
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003769741
Saved in:
29563
Online advertising research in advertising journals : a review
Ha, Louisa
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10003770180
Saved in:
29564
Who is on the other side of screen? : the role of trust in virtual teams
Birchall, David W.
;
Giambona, Genoveffa
;
Gill, John
- In:
Trust and new technologies : marketing and management …
,
(pp. 205-226)
.
2008
Persistent link: https://www.econbiz.de/10003770906
Saved in:
29565
Internet access, journal ranking, and citation performance
Miller-Reyes, Benedicte
;
Bailey, Barrie A.
- In:
Journal of financial education
34
(
2008
)
2
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003783732
Saved in:
29566
Knowledge sharing through online communities of practice : an empirical study of Chinese and American employees from a Fortune 100 company
Li, Wei
- In:
Knowledge management : competencies and professionalism
,
(pp. 123-134)
.
2008
Persistent link: https://www.econbiz.de/10003784027
Saved in:
29567
Images of women in online advertisements of global products : does sexism exist?
Plakoyiannaki, Emmanuella
;
Mathioudaki, Kalliopi
; …
- In:
Journal of business ethics : JOBE
83
(
2008
)
1
,
pp. 101-112
Persistent link: https://www.econbiz.de/10003784088
Saved in:
29568
Search engine optimisation : a primer on outsourcing key tasks
Wilson, Ralph F.
;
Pettijohn, James B.
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10003784113
Saved in:
29569
The formation, organisation and management of MyFootballClub : implications for marketing practice
Chadwick, Simon
;
Garford, Will
;
Guimaraes, Guilherme
; …
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
2
,
pp. 150-160
Persistent link: https://www.econbiz.de/10003784141
Saved in:
29570
The implementation of a knowledge sharing and collaboration platform in a global environmental consulting firm using Web 2.0 and Dervin's sense making methodology
Cheuk, Bonnie
- In:
Knowledge management : competencies and professionalism
,
(pp. 255-271)
.
2008
Persistent link: https://www.econbiz.de/10003784179
Saved in:
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