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Search: subject:"\"social media\""
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Subject
All
Social Web
20,562
Social web
20,559
Online-Marketing
12,825
Internet marketing
12,738
Consumer behaviour
6,972
Konsumentenverhalten
6,950
Electronic Commerce
3,166
E-commerce
3,017
Viral marketing
2,842
Virales Marketing
2,838
Online retailing
2,663
Online-Handel
2,663
Relationship marketing
2,615
Beziehungsmarketing
2,611
Social media
2,606
Soziales Netzwerk
2,501
Social network
2,327
Brand management
2,314
Markenführung
2,305
Werbewirkung
2,213
Advertising effects
2,211
social media
2,183
Internet
2,153
Advertising
1,896
Werbung
1,881
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,742
Digitalisierung
1,725
Digitization
1,661
Marketingmanagement
1,404
Marketing management
1,392
Markenimage
1,294
Brand image
1,291
Deutschland
1,141
Germany
1,118
Website
1,082
Digital platform
1,048
Digitale Plattform
1,044
Social Media
1,044
USA
1,033
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Undetermined
12,888
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6,601
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Article
21,687
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9,147
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26
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1
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16,178
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4,122
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4,122
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1,571
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1,571
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1,338
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1,200
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678
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624
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624
research-article
529
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526
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526
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476
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376
Ratgeber
287
Guidebook
269
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244
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244
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199
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160
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136
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102
review-article
78
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73
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73
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71
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48
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42
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41
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28
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28
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English
26,993
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3,497
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323
French
32
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21
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15
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9
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6
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4
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3
Serbian
3
Vietnamese
3
Bosnian
1
Czech
1
Croatian
1
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1
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1
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1
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Author
All
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
39
Skiera, Bernd
39
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
34
Law, Chun Hung Roberts
34
Tucker, Catherine
33
Füller, Johann
32
Bailey, Michael
29
Tan, Yong
29
Hajli, Nick
28
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Kollmann, Tobias
27
Ozuem, Wilson
27
Asongu, Simplice
26
Martínez-López, Francisco J.
26
Rita, Paulo
26
Gu, Bin
25
Kumar, Subodha
25
Pitt, Leyland F.
25
Stieglitz, Stefan
25
Loureiro, Sandra Maria Correia
24
Vrontis, Demetris
24
Bauer, Hans H.
23
Filieri, Raffaele
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Wilbur, Kenneth C.
23
Budzinski, Oliver
22
Flavián Blanco, Carlos
22
Jerath, Kinshuk
21
Karjaluoto, Heikki
21
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Institution
All
Springer Fachmedien Wiesbaden
143
IGI Global
130
National Bureau of Economic Research
73
Information Resources Management Association
18
American Marketing Association
16
Books on Demand GmbH <Norderstedt>
16
OECD
15
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
13
Nomos Verlagsgesellschaft
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
International Institute of Social and Economic Sciences
9
Universität Mannheim
9
World Bank Group
9
International Telecommunications Society (ITS)
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
Technische Universität Dresden
8
epubli GmbH
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
Springer International Publishing
7
Wiley-VCH
7
World Bank
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Campus Verlag
5
Peter Lang GmbH
5
RWTH Aachen
5
ToKnowPress
5
Agricultural and Applied Economics Association - AAEA
4
London School of Economics (LSE)
4
Redline Verlag
4
TRIPLE-I <2007, Graz>
4
Technische Universität Braunschweig
4
UVK Verlagsgesellschaft mbH
4
World Tourism Organization
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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Published in...
All
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
267
SpringerLink / Bücher
260
International journal of internet marketing and advertising : IJIMA
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
150
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Springer eBook Collection
136
Psychology & marketing
129
International journal of hospitality management
125
Electronic commerce research
120
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
105
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of technology marketing : IJTMkt
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
Journal of marketing
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
International journal of networking and virtual organisations : IJNVO
81
The journal of product & brand management
81
CESifo working papers
79
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Source
All
ECONIS (ZBW)
28,907
Other ZBW resources
942
EconStor
388
RePEc
333
USB Cologne (EcoSocSci)
279
BASE
12
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29651
Marketing places through first-person stories : an analysis of Pennsylvania roadtripper blog
Tussyadiah, Iis P.
;
Fesenmaier, Daniel R.
- In:
Journal of travel and tourism marketing
25
(
2008
)
3/4
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003809149
Saved in:
29652
Attitudes, preferences and profile of online buyers in India : changing trends
Kiran, Ravi
;
Sharma, Anupam
;
Mittal, Krishan Chand
- In:
South Asian journal of management : SAJM
15
(
2008
)
3
,
pp. 55-73
Persistent link: https://www.econbiz.de/10003809399
Saved in:
29653
Feasibility of e-marketing in India
Gill, Bakshish Singh
;
Kaur, Jasveen
- In:
E-commerce and marketing
,
(pp. 102-126)
.
2008
Persistent link: https://www.econbiz.de/10003810180
Saved in:
29654
E-advertising and teens response
Somani, Megha
- In:
E-commerce and marketing
,
(pp. 136-146)
.
2008
Persistent link: https://www.econbiz.de/10003810241
Saved in:
29655
Connections and connectivity and in China : guanxi and the explosion of instant messaging ; the marriage of relational diads, group membership, and web based communications
Banfe, Peter L.
- In:
International business and economics research journal
7
(
2008
)
12
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003810282
Saved in:
29656
Virtual work, identity and social networks
Aldea-Partanen, Andra
- In:
Perspectives on work
,
(pp. 189-197)
.
2008
Persistent link: https://www.econbiz.de/10003812111
Saved in:
29657
Postmodern paradigms and brand management in the "search" economy
Lim, Ming
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10003812627
Saved in:
29658
Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Jansen, Bernard J.
;
Spink, Amanda
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10003812637
Saved in:
29659
Advertisers' perceptions of search engine marketing
Karjaluoto, Heikki
;
Leinonen, Hannele
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10003812638
Saved in:
29660
Developing an effective and affordable search engine marketing strategy for nonprofits
McMahon, Dave
;
Griffy-Brown, Charla
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 113-130
Persistent link: https://www.econbiz.de/10003812640
Saved in:
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