sending a survey questionnaire to 342 Saudi Arabian consumers who are also users of social media. Data analysis was done using … the PLS-SEM technique using smart PLS 4.0 software. The findings of the study suggested that Social Media Advertising (SMA …) significantly influenced Impulse Buying Intention (IBI), but no effect was reported by the Social Media Community (SMC) on Impulse …

The serendipitous emergence of social media at the turn of this century created new uncensored avenues for the …

consumption on social media-have garnered significant attention in academic research. However, prior investigations have not … consumption on social media. To address this gap, this study employed an online survey method, involving 330 respondents, with 292 … social media. Secondly, narcissistic behavior demonstrated a positive influence on conspicuous consumption on social media …

and intensity), exposure to social media ads, and familiarity with desired items. This study applies a combination of … research conclusively affirms the pivotal role of peer influence, familiarity with desired products, and exposure to social … media ads in shaping the personal desires of children aged 7 to 11. …

With the literally ever-lasting relevance of social media and the constant development of online communication, memes …

investigate to what extent social media following is adding to our understanding of home markets. In doing so, it closely connects … 2009 and 2019 to examine the question of the relationship of social media and stadium attendance. It applies censored tobit … models to estimate the effects. The results suggest a significant relationship between social media following and stadium …