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  • Search: subject:"Absatzpolitik"
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Year of publication
Subject
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Marketing 18,808 Marketingmanagement 3,357 Marketing management 3,204 Theorie 2,252 Theory 2,243 Deutschland 2,150 Germany 1,729 Absatzpolitik 1,589 Konsumentenverhalten 1,314 Consumer behaviour 1,311 USA 1,185 United States 1,061 Strategisches Management 1,046 Marktforschung 1,021 Marketingtheorie 798 Beziehungsmarketing 782 Relationship marketing 774 Marketing theory 761 Management 727 Market research 626 Werbung 613 Absatz 593 Markenführung 583 Brand management 582 Online-Marketing 516 Innovation 510 Internet marketing 479 Welt 425 World 425 Advertising 423 Unternehmen 407 Strategic management 404 Verbraucherverhalten 401 Aufsatzsammlung 388 Zielgruppe 383 KMU 378 SME 378 Dienstleistung 363 Electronic Commerce 359 Vereinigte Staaten 348
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Online availability
All
Undetermined 2,644 Free 769
Type of publication
All
Book / Working Paper 14,187 Article 5,631 Journal 388
Type of publication (narrower categories)
All
Article in journal 3,222 Aufsatz in Zeitschrift 3,222 Aufsatz im Buch 1,621 Book section 1,621 Hochschulschrift 1,485 Collection of articles of several authors 1,275 Sammelwerk 1,275 Graue Literatur 1,155 Non-commercial literature 1,155 Lehrbuch 1,056 Thesis 887 Textbook 876 Aufsatzsammlung 822 Konferenzschrift 633 Dissertation u.a. Prüfungsschriften 492 Bibliografie enthalten 476 Bibliography included 476 Arbeitspapier 431 Working Paper 431 Case study 340 Fallstudie 340 Conference proceedings 315 Ratgeber 254 Guidebook 235 Handbook 171 Handbuch 171 Wörterbuch 136 Glossar enthalten 135 Glossary included 135 Festschrift 118 Einführung 85 Fallstudiensammlung 82 Reprint 80 Bibliografie 65 Nachschlagewerk 64 Reference book 64 Collection of articles written by one author 46 Sammlung 46 Amtsdruckschrift 45 Government document 45
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Language
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English 9,939 German 7,888 Undetermined 2,106 French 126 Russian 108 Polish 84 Italian 27 Ukrainian 24 Hungarian 18 Dutch 13 Swedish 13 Romanian 12 Croatian 11 Spanish 11 Finnish 10 Danish 7 Slovak 6 Portuguese 5 Turkish 5 Czech 3 Arabic 2 Bulgarian 1 Lithuanian 1 Macedonian 1 Nepali 1 Norwegian 1 Slovenian 1 Serbian 1 Chinese 1
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Author
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Meffert, Heribert 231 Kotler, Philip 210 Bruhn, Manfred 163 Pepels, Werner 120 Belz, Christian 61 Homburg, Christian 54 Wiedmann, Klaus-Peter 54 Dichtl, Erwin 52 Bauer, Hans H. 50 Kirchgeorg, Manfred 48 Zerres, Michael P. 47 Armstrong, Gary 46 Baker, Michael John 44 Fritz, Wolfgang 44 Sheth, Jagdish N. 44 Reinecke, Sven 41 Tomczak, Torsten 41 Backhaus, Klaus 37 Kreutzer, Ralf T. 37 McDonald, Malcolm 37 Raffée, Hans 37 Diller, Hermann 36 Kuß, Alfred 36 Weis, Hans Christian 36 Kerin, Roger A. 35 Kleinaltenkamp, Michael 35 Unger, Fritz 35 Ahlert, Dieter 34 Koschnick, Wolfgang J. 34 Huber, Frank 29 Scheuch, Fritz 28 Hörschgen, Hans 27 Fill, Chris 26 Leeflang, Peter 26 Meyer, Paul W. 26 Hair, Joseph F. 25 Piercy, Nigel 25 Schögel, Marcus 25 Steffenhagen, Hartwig 25 Engelhardt, Werner Hans 24
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Institution
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Springer Fachmedien Wiesbaden 125 American Marketing Association 93 Fördergesellschaft Marketing an der Universität Augsburg 21 Edward Elgar Publishing 20 European Society for Opinion and Marketing Research 19 Haufe-Lexware GmbH & Co. KG 15 W. Kohlhammer GmbH 15 De Gruyter Oldenbourg 14 OECD 14 Books on Demand GmbH <Norderstedt> 13 Uni-Taschenbücher GmbH 13 Verlag Dr. Kovač 13 Duncker & Humblot 12 Fachhochschule Reutlingen / European School of Business 12 GATE Germany, Konsortium Internationales Hochschulmarketing 12 IGI Global 11 Springer International Publishing 11 Springer-Verlag GmbH 11 Verlag Franz Vahlen 11 Absatzwirtschaftliche Gesellschaft 10 Academy of Marketing Science 10 American Management Association 10 National Bureau of Economic Research 10 Springer Gabler <Firma> 10 Chartered Institute of Marketing 9 Forschungsinstitut für Absatz und Handel <Sankt Gallen> 9 NetLibrary, Inc 9 Deutsche Marketing-Vereinigung 8 Gesellschaft für Konsum-, Markt- und Absatzforschung 8 Institut für Marketing <Münster, Westfalen> 8 UVK Verlagsgesellschaft mbH 8 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 8 Harvard Graduate School of Business Administration 7 Technische Universität Braunschweig 7 Axel-Springer-Verlag / Marketing Anzeigen 6 Deutscher Marketing-Verband 6 GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung 6 Wiley-VCH 6 Berliner Wissenschafts-Verlag 5 Campus Verlag 5
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Published in...
All
SpringerLink / Bücher 389 Europäische Hochschulschriften / 5 138 Journal of business research : JBR 137 Springer eBook Collection 115 Industrial marketing management : the international journal for industrial and high-tech firms 105 Journal of marketing 96 Springer eBook Collection / Business and Economics 88 European journal of marketing : EJM 85 Lehrbuch 75 Journal of marketing education : JME 67 Journal of marketing management : MM 67 Gabler Edition Wissenschaft 66 Journal of the Academy of Marketing Science 61 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 59 Journal of macromarketing : examining the interactions among markets, marketing, and society 57 Marketing theory 56 Jahrbuch der Absatz- und Verbrauchsforschung 55 Arbeitspapier / Institut für Marketing, Universität Mannheim 49 Hamburger Schriften zur Marketingforschung 45 Journal of macromarketing 44 Marketing intelligence & planning 44 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 43 Journal of business-to-business marketing 43 Marketing : ZFP ; journal of research and management 42 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 41 Journal of historical research in marketing 40 Journal of marketing research : JMR 39 Research 39 Business horizons 38 Schriftenreihe Schwerpunkt Marketing 38 Journal of business economics : JBE 37 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 37 essentials 36 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 35 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 34 UTB 33 Journal of Islamic marketing : JIMA 32 Harvard business review : HBR 31 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 31 Premier reference source 31
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Source
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ECONIS (ZBW) 15,821 USB Cologne (EcoSocSci) 4,384 BASE 1
Showing 121 - 130 of 20,206
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The customer's perception of purpose marketing : results of an empirical study of a company-supported campaign for the COVID-19 vaccination in Germany
Rüger, Theres; Lehmann, Thomas; Siems, Florian - In: Transfer : Zeitschrift für Kommunikation und … 70 (2024) 1, pp. 32-36
Persistent link: https://www.econbiz.de/10014560716
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Opportunity or destiny : how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?
Ku, Edward C. S. - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 673-688
Persistent link: https://www.econbiz.de/10014566283
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Toward a common customer identity framework for managing participatory marketing communication campaigns
Nariswari, Angeline; Chen, Qimei; Alden, Dana - In: Journal of advertising 53 (2024) 3, pp. 357-376
Persistent link: https://www.econbiz.de/10014575286
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Sales performance of direct food marketers : African American-led operations
Park, Timothy A.; Martinez, Stephen W.; Ibrahim, Mohammed - In: Applied economic perspectives and policy 46 (2024) 1, pp. 255-274
Persistent link: https://www.econbiz.de/10014506520
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Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman; Shaikh, Ateeque; … - In: Journal of research in marketing and entrepreneurship 26 (2024) 2, pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
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Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship 26 (2024) 2, pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
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Entrepreneurial performance and marketing analytics : the role of new product innovation
Lin, Fenfang; Eng, Teck Yong - In: Journal of small business & enterprise development 31 (2024) 2, pp. 418-440
Persistent link: https://www.econbiz.de/10014512733
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The curvilinear role of trust in marketing systems : analysis of a moderated-mediation model with hierarchical linear modeling
Manis, Kerry T.; Cockrell, Seth; Friske, Wesley - In: Journal of macromarketing 44 (2024) 1, pp. 116-134
Persistent link: https://www.econbiz.de/10014584713
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Meta-analysis : quality of life and marketing systems
Krasnikov, Alexander; Shultz, Clifford J.; Solovyov, Ivan; … - In: Journal of macromarketing 44 (2024) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10014584714
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"No marketing on a dead planet" : rethinking marketing education to support a restoration economy
Helm, Sabrina; Little, Vicki J.; Frethey-Bentham, Catherine - In: Journal of macromarketing 44 (2024) 2, pp. 307-323
Persistent link: https://www.econbiz.de/10014584734
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