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Search: subject:"Advertising Effectiveness"
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Subject
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Advertising
184
Advertising effectiveness
183
Werbewirkung
155
Advertising effects
152
Werbung
139
Consumer behaviour
118
advertising effectiveness
112
Konsumentenverhalten
100
Internet marketing
89
Online-Marketing
82
Brand management
27
Marketing strategy
20
Marketing management
18
Brand image
17
Marketingmanagement
16
Markenimage
15
Advertising Effectiveness
14
Markenführung
14
Social Web
14
Social web
14
Marketing
13
Psychology of advertising
13
Werbepsychologie
13
Advertising media
11
Experiment
11
Fernsehwerbung
11
Strategic marketing
11
Television advertising
11
Emotion
10
Gender
10
Internet
10
Marketing communications
10
Perception
9
Target group
9
Zielgruppe
9
Geschlecht
8
Marketing models
8
Marketing philosophy
8
Brand
7
Celebrity endorsement
7
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Online availability
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Undetermined
244
Free
44
Type of publication
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Article
306
Book / Working Paper
27
Other
1
Type of publication (narrower categories)
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Article in journal
148
Aufsatz in Zeitschrift
148
research-article
88
non-article
14
Graue Literatur
9
Non-commercial literature
9
viewpoint
8
Article
7
review-article
7
Working Paper
5
case-report
5
Arbeitspapier
4
Aufsatz im Buch
4
Book section
4
Hochschulschrift
4
review
3
Conference paper
2
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2
conceptual-paper
2
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1
Collection of articles of several authors
1
Sammelwerk
1
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1
technical-paper
1
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Language
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English
299
Undetermined
30
German
4
Spanish
1
Author
All
Hutter, Katharina
5
Ali, Mazhar
4
Fesenmaier, Daniel R.
4
Johnson, Garrett A.
4
Lewis, Randall A.
4
Martín-Santana, Josefa D.
4
Reinares-Lara, Eva
4
Choe, Yeongbae
3
Clement, Michel
3
Franses, Philip Hans
3
Grigaliunaite, Viktorija
3
Guitart, Ivan A.
3
Kim, Dong Hoo
3
Olbrich, Rainer
3
Phau, Ian
3
Pileliene, Lina
3
Romaniuk, Jenni
3
Rotfeld, Herbert Jack
3
Stienmetz, Jason L.
3
Vermeir, Iris
3
Wu, Linwan
3
Abou Nabout, Nadia
2
Anjum, Munazzah Mehak
2
Basit, Abdul
2
Becker, Maren
2
Bijmolt, Tammo H. A.
2
Brettel, Malte
2
Briggs, Elten
2
Bush, Bianca
2
Cauberghe, Veroline
2
Corkindale, David
2
Cornelis, Erlinde
2
Danaher, Peter J.
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Du, Rui
2
Fam, Kim‐Shyan
2
Franses, Ph.H.B.F.
2
Furnham, Adrian
2
Graefe, Andreas
2
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Institution
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Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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Published in...
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European Journal of Marketing
29
Strategic Direction
19
Journal of Consumer Marketing
16
Journal of marketing communications
13
International journal of advertising : the review of marketing communications
11
Marketing Intelligence & Planning
11
International journal of advertising : the quarterly review of marketing communications
10
Asia Pacific Journal of Marketing and Logistics
6
International Journal of Pharmaceutical and Healthcare Marketing
5
Journal of Services Marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of marketing research
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International Marketing Review
3
International journal of internet marketing and advertising : IJIMA
3
Journal of Product & Brand Management
3
BuR - Business Research
2
Cuadernos de Gestión
2
ERIM Report Series Research in Management
2
EconStor Preprints
2
Economics Papers from University Paris Dauphine
2
Equilibrium
2
International Journal of Sports Marketing and Sponsorship
2
International journal of electronic commerce : IJEC
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of Business & Industrial Marketing
2
Journal of Consumer Policy
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Islamic Marketing
2
Journal of Research in Interactive Marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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Source
All
ECONIS (ZBW)
165
Other ZBW resources
128
RePEc
31
EconStor
8
BASE
2
Showing
131
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334
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131
First-class in-flight services and
advertising
effectiveness
: antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
132
The relationship between celebrities' credibility and
advertising
effectiveness
: the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman
;
Diab, Dalia …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
Saved in:
133
Visual attention toward tourism photographs with text : an eye-tracking study
Li, Qian
;
Huang, Zhuowei
;
Christianson, Kiel
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 243-258
Persistent link: https://www.econbiz.de/10011452063
Saved in:
134
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
135
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
136
Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin
;
Avery, Elizabeth Johnson
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
Saved in:
137
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
138
Emotional or rational? : the determination of the influence of advertising appeal on
advertising
effectiveness
Grigaliunaite, Viktorija
;
Pileliene, Lina
- In:
Scientific Annals of Economics and Business
63
(
2016
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10011647236
Saved in:
139
Understanding the impact of matchup between country-of-origin facets and country stereotypes on
advertising
effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
Saved in:
140
Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness
Hatzithomas, Leonidas
;
Zotou, Athina Y.
;
Palla, …
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 153-172
Persistent link: https://www.econbiz.de/10011655561
Saved in:
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