Putrevu, Sanjay; Swimberghek, Krist - In: Journal of Business Ethics 115 (2013) 2, pp. 351-365
This research explores the influence of religiosity on consumer perception of, and response toward, sexual appeals. The first study (survey, national sample; n = 423) examines the relationship between religiosity and consumer response toward sexual appeals using causal modeling. Study 1 finds...