Search Results - subject:"Advertising agencies"

Using and Buying Research by Advertising Agencies

Fraser, Alison; van Staveren, Martin - In: Marketing Intelligence & Planning 1 (1983) 2, pp. 31-43

This article presents the findings of a study which investigated the role of account planners and researchers and, in particular, the interface between the advertising and market research industries. The broad objective of the study was to understand more fully the role which planners and...

Persistent link: https://www.econbiz.de/10014946688

Advertising in France: the advertiser‐advertising agency relationship

Chevalier, Michel; Catry, Bernard - In: European Journal of Marketing 10 (1976) 1, pp. 49-59

Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests …

Persistent link: https://www.econbiz.de/10014725195

Agency selection in international advertising

Donnelly, James; Ryans, John - In: European Journal of Marketing 6 (1972) 3, pp. 211-216

‐based advertising agencies, are examined. Particular concern is to whether or not such factors as the advertiser's attitudes towards …

Persistent link: https://www.econbiz.de/10014725299

The role of marketing in conglomerates

Wilson, Richard - In: European Journal of Marketing 5 (1971) 3, pp. 116-122

companies and their relationship with their advertising agencies. Suggests that budget must play a large part in the use of …

Persistent link: https://www.econbiz.de/10014725322

Irish advertising agencies as seen by their clients

Murray, J.A. - In: European Journal of Marketing 5 (1971) 3, pp. 123-136

Examines the general image which Irish advertisers have of Irish advertising agencies. Gives a definition of image and … looks at how this applies to advertising companies in Ireland. Suggests that results show Irish advertising agencies to be …

Persistent link: https://www.econbiz.de/10014725323

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