automobile context. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand …). Findings: The findings suggest that after-sales services are a key factor in developing brand credibility and brand loyalty … this study explicitly probes into the effect of after-sales services in developing brand credibility, brand loyalty, brand …

The focal point of the study was to investigate the influence of after sales services on marketing performance at … Sefalana Holdings in Botswana. The study was conducted in order to find out the influence of after sales services on customer … questionnaire was used to collect data from Sefalana customers. The study results indicated that after sales services are provided …