Feike, Maximilian; Rösch, Jürgen - In: Decision analytics journal 10 (2024), pp. 1-11
This paper compares the potential characteristics of B2B platforms as identified in the information systems literature … with those in the general platform literature. Our analysis reveals that these characteristics are not exclusive to B2B … platforms and suggests that the differences between B2B and B2C platforms may be more subtle. Moreover, it remains unclear …