Abrudan, Ioana-Nicoleta; Plăiaș, Ioan; Dabija, Dan … - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 536-552
satisfaction, and that satisfaction and conative loyalty mediate the relationship between image and behavioural loyalty. The … the present research is to study the influence of innovation activities through the image components on behavioural … loyalty, mediated by satisfaction (affective loyalty) and conative loyalty. The authors aim to investigate, using a …