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Search: subject:"Brand Evaluation"
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Subject
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Brand image
58
Brand evaluation
57
Brand management
57
Markenimage
56
Markenführung
55
Consumer behaviour
52
Konsumentenverhalten
49
Brand
35
Markenartikel
35
brand evaluation
20
Advertising effects
14
Werbewirkung
14
Advertising
8
Brand loyalty
8
Beziehungsmarketing
7
Country of origin
7
Relationship marketing
7
International marketing
6
Product placement
6
Brand Evaluation
5
Brand extension
5
Designation of origin
5
Herkunftsbezeichnung
5
Social Web
5
Social web
5
Werbung
5
Bewertung
4
Brand equity
4
Celebrity endorsement
4
Customer satisfaction
4
Evaluation
4
Internationales Marketing
4
Kundenzufriedenheit
4
Logo design
4
Markentreue
4
Product Placement
4
Brand attachment
3
Brand communities
3
Brand equity (Consumer)
3
Brands
3
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Online availability
All
Undetermined
78
Free
7
Type of publication
All
Article
93
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
research-article
23
review
2
conceptual-paper
1
review-article
1
viewpoint
1
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Language
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English
88
Undetermined
6
Author
All
Sääksjärvi, Maria
4
Addicott, Branden J.
2
Amelia, Amelia
2
Balabanis, George
2
Barreda, Albert
2
Beise-Zee, Rian
2
Bilgihan, Anil
2
Bobrie, François
2
Carsana, Laurence
2
Corneille, Olivier
2
Cuny, Caroline
2
DelVecchio, Devon
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Fang, Xiang
2
Finn, Adam
2
Fornerino, Marianela
2
Giovanis, Apostolos
2
Grobert, Julien
2
Hellén, Katarina
2
Herrmann, Jean-Luc
2
Herz, Marc
2
Jolibert, Alain
2
Kacha, Mathieu
2
Karremans, Johan C.
2
Koschate-Fischer, Nicole
2
Le Roux, André
2
Mishra, Sanjay
2
Mugge, Ruth
2
Mumuni, Alhassan G.
2
Newell, Stephen J.
2
Nusair, Khaldoon
2
Okumus, Fevzi
2
Patwardhan, Hemant
2
Pillai, Deepa
2
Pongjit, Chompunuch
2
Roy, Yves
2
Shobeiri, Saeed
2
Singh, Surendra N.
2
Thomas, Robert James
2
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
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Journal of Product & Brand Management
17
The journal of product & brand management
15
Journal of business research : JBR
4
International Marketing Review
3
International journal of advertising : the review of marketing communications
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Strategic Direction
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
European Sport management quarterly : ESMQ
1
Global business review
1
Information systems research : ISR
1
International Journal of Sustainable Economy
1
International Journal of Trade and Global Markets
1
International Journal of the Economics of Business
1
International journal of business excellence
1
International journal of business innovation and research : IJBIR
1
International journal of economics and financial issues : IJEFI
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
Journal of global fashion marketing : JGfM
1
Journal of governance and regulation : international scientific journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international trade & commerce
1
Journal of marketing research : JMR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
MPRA Paper
1
Marketing : ZFP ; journal of research and management
1
Nonprofit management & leadership
1
Online Information Review
1
Revista Tinerilor Economisti (The Young Economists Journal)
1
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Source
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ECONIS (ZBW)
60
Other ZBW resources
28
RePEc
6
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94
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1
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
Analysis of methodical approaches to employer brand management and evaluation
Dzhulai, Maryna
- In:
Technology audit and production reserves
3
(
2022
)
4/65
,
pp. 26-31
Persistent link: https://www.econbiz.de/10013326652
Saved in:
4
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
5
The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and
brand
evaluation
under different product types
Zhang, Yaqiong
;
Wang, Shifu
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014364537
Saved in:
6
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
7
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
8
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
9
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on
brand
evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
10
Effect of WeChat interaction on
brand
evaluation
: a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
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