Bich Ngoc Do; Tuan Phong Nham - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 146-158
crisis management. A qualitative systematic method is adopted to review 128 relevant papers and synthesized in a brand crisis … response group such as bolstering). This research result might enrich the current literature of brand crisis management which … brand crisis, which is the main factor to crisis response success. …