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Search: subject:"Brand origin"
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Brand image
43
Markenimage
43
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
39
Markenführung
39
Brand
28
Markenartikel
28
Rules of origin
22
Ursprungsregeln
22
Brand origin
16
brand origin
11
Country of origin
8
International marketing
5
Internationales Marketing
5
Emerging economies
4
Schwellenländer
4
Beziehungsmarketing
3
Brand Origin
3
Cognition
3
Country-of-origin
3
Indien
3
Kognition
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
country of origin
3
Advertising effects
2
Brand origin image
2
Brand origin misclassification
2
Brand origin recognition accuracy
2
Country image
2
Country of manufacture
2
Firm performance
2
Hotel industry
2
Hotellerie
2
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Online availability
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Undetermined
35
Free
4
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Article
46
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46
Aufsatz in Zeitschrift
46
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English
45
German
1
Author
All
Lee, Sangwon
4
Diamantopoulos, Adamantios
3
Grudecka, Anna
2
Mandler, Timo
2
Sichtmann, Christina
2
Tjiptono, Fandy
2
Witek-Hajduk, Marzanna K.
2
Zhang, Chun
2
Agarwal, Khushbu
1
Akitaya, Paula Borges Gomes
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Atkinson-Toal, Aarron
1
Azzari, Vitor
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Basfirinci, Cigdem
1
Burmann, Christoph
1
Cakici, N. Meltem
1
Chabowski, Brian R.
1
Chan, Nga Cheng
1
Cheng, Yimin
1
Chompunuch Pongjit
1
D'Antone, Simona
1
Dash, Amarendra Kumar
1
Davvetas, Vasileios
1
Dayani, Rahman
1
Delgado-Ballester, Elena
1
Dewi Retno Rosari, Theresia Sri
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Fan, Daisy X. F.
1
Fastoso, Fernando
1
Felix, Reto
1
Flisikowski, Karol
1
Gierl, Heribert
1
Guissoni, Leandro Angotti
1
He, Xin
1
Hegel, Christian von
1
Herz, Marc Florian
1
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Journal of business research : JBR
6
Asia Pacific journal of marketing and logistics
4
International marketing review
3
Journal of global marketing
2
Journal of international marketing
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Baltic journal of management
1
Entrepreneurial business and economics review : EBER
1
Equilibrium : quarterly journal of economics and economic policy
1
European journal of marketing
1
Indian journal of economics & business : IJEB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied management science
1
International journal of bank marketing
1
International journal of business innovation and research
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of management and economics
1
International journal of retail and distribution management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of strategic marketing
1
Marketing : ZFP ; journal of research and management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
46
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46
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41
Country-of-origin fit : when does a discrepancy between
brand
origin
and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
42
The
brand
origin
meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
43
Interplay of
brand
origin
and product origin on persuasion
Lee, Sangwon
;
He, Xin
- In:
Asian journal of marketing : the official journal of …
8
(
2014
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10010355113
Saved in:
44
Zum Einfluss der räumlichen Markenherkunft auf den Markennutzen und die Markenpersönlichkeit : Erstbefunde einer kausalanalytischen Untersuchung im Wachstumsmarkt Indien
Hegel, Christian von
;
Burmann, Christoph
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
4
,
pp. 272-288
Persistent link: https://www.econbiz.de/10010204597
Saved in:
45
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
46
Effect of
brand
origin
on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
Saved in:
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