Search Results - subject:"Brand prestige"

What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love

Pourazad, Naser; Stocchi, Lara; Michaelidou, Nina; … - In: Journal of strategic marketing 32 (2024) 4, pp. 422-446

Persistent link: https://www.econbiz.de/10014553321

What drives Generation Z to advocate for a brand online?

Mishra, Vivek; Das, Biswajit - In: International journal of internet marketing and … 20 (2024) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10015065487

Do digital platforms promote or hinder corporate brand prestige?

Tse, Sin Yan; Wang, Danny T.; Cheung, Man Lai; Leung, … - In: European journal of marketing 57 (2023) 4, pp. 987-1013

Persistent link: https://www.econbiz.de/10014252230

Brand prestige and digital platforms

In: Strategic Direction 39 (2023) 6, pp. 32-33

audience’s niche and its products’ exclusivity. While digital platforms can enhance brand prestige, they can also hinder it …

Persistent link: https://www.econbiz.de/10015012446

How do face consciousness and public self-consciousness affect consumer decision-making?

Lee, Seung-Hee; Workman, Jane E. - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-15

face consciousness; public self-consciousness; brand prestige; self-expressive brand (inner; social), and fashion … consciousness (but not public self-consciousness) influenced ratings of brand prestige and inner self-expressive brand. Public self …

Persistent link: https://www.econbiz.de/10012620453

How do face consciousness and public self-consciousness affect consumer decision-making?

Lee, Seung-Hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 6 (2020) 4/144, pp. 1-15

Persistent link: https://www.econbiz.de/10012315740

What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige

Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ding, Zhengping; … - In: Electronic commerce research 22 (2022) 2, pp. 451-483

Persistent link: https://www.econbiz.de/10013263056

Antecedents and the mediating effect of customer-restaurant brand identification

Han, Sung Ho; Ekinci, Yuksel; Chen, Cheng-Hao Steve; … - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 202-220

Persistent link: https://www.econbiz.de/10012256129

Identifying antecedents and consequences of well-being : the case of cruise passengers

Kang, Juhee - In: Tourism management perspectives : TMP 33 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012170428

Brand prestige and affordable luxury : the role of hotel guest experiences

Lo, Ada; Yeung, Michelle Au - In: Journal of vacation marketing 26 (2020) 2, pp. 247-267

Persistent link: https://www.econbiz.de/10012213344