Hu, Yan; Liu, Jeanny; Liao, Qunfeng - In: Journal of business strategies : JBS 41 (2024) 1, pp. 1-26
financial performance, their effectiveness in creating firm brand value is not well understood. In this paper, we use Interbrand …'s global brand value data published between 2001 and 2017 to examine the effect of family ownership and family-named firms on … brand value creation. Our findings indicate that within the sample of large global firms, family firms exhibit lower brand …