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Search: subject:"Business-to-business"
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Subject
All
Business-to-business marketing
3,477
B-to-B-Marketing
3,455
Lieferantenmanagement
1,602
Supplier relationship management
1,602
Relationship marketing
790
Beziehungsmarketing
785
Business-to-Business-Marketing
619
Marketingmanagement
469
Marketing management
454
Electronic Commerce
451
E-commerce
390
Deutschland
363
Germany
354
Theory
339
Theorie
337
Verkauf
287
Selling
277
Brand management
276
Markenführung
276
Salespeople
264
Verkaufspersonal
264
Marketing
243
Consumer behaviour
218
Konsumentenverhalten
218
Business network
200
Unternehmensnetzwerk
200
Social Web
195
Social web
195
B2B
181
Online-Marketing
180
Value creation
173
Betriebliche Wertschöpfung
172
Customer satisfaction
167
Kundenzufriedenheit
165
Internet marketing
164
Bundling strategy
161
Leistungsbündel
161
Innovation
153
Customer value
148
Kundenwert
148
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Online availability
All
Undetermined
1,377
Free
417
Type of publication
All
Article
2,630
Book / Working Paper
1,459
Other
10
Journal
8
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Article in journal
2,064
Aufsatz in Zeitschrift
2,064
Aufsatz im Buch
478
Book section
478
Hochschulschrift
411
Thesis
323
Graue Literatur
168
Non-commercial literature
168
Case study
133
Fallstudie
133
Collection of articles of several authors
112
Sammelwerk
112
Bibliografie enthalten
94
Bibliography included
94
Working Paper
72
Arbeitspapier
68
Aufsatzsammlung
57
Lehrbuch
55
Textbook
44
Dissertation u.a. Prüfungsschriften
40
Ratgeber
32
Guidebook
28
Conference paper
16
Konferenzbeitrag
16
Handbook
15
Handbuch
15
Konferenzschrift
14
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
9
Festschrift
8
Reprint
8
Article
7
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5
Systematic review
5
Übersichtsarbeit
5
Fallstudiensammlung
4
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3
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3
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3
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English
2,872
German
1,101
Undetermined
125
French
6
Polish
4
Russian
2
Serbian
2
Swedish
2
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1
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1
Romanian
1
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Author
All
Kleinaltenkamp, Michael
55
Backhaus, Klaus
38
Homburg, Christian
26
Johnston, Wesley J.
22
Svensson, Göran
22
Naudé, Peter
21
Baumgarth, Carsten
20
Henneberg, Stephan
20
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Brennan, Ross
14
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Hofmaier, Richard
13
Kumar, V.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Binckebanck, Lars
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Ivens, Björn Sven
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Rangarajan, Deva
11
Woodside, Arch G.
11
Ehret, Michael
10
Klarmann, Martin
10
La Rocca, Antonella
10
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Institution
All
Springer Fachmedien Wiesbaden
42
Verlag Dr. Kovač
10
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
European Association for Industrial Marketing Research
3
Westfälische Wilhelms-Universität Münster
3
American Marketing Association
2
EconWPA
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Faculdade de Economia, Universidade do Porto
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wiley-VCH
2
epubli GmbH
2
„Ekonomika“ Society of Economists, Niš (Serbia)
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
Boston Consulting Group
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Centro di Studi Internazionali Sull'Economia e la Sviluppo (CEIS), Facoltà di Economia
1
College of Business, University of Texas-San Antonio
1
Copenhagen Business School
1
Cross Cultural Business Conference <2014, Steyr>
1
DLA Piper Rudnick Gray Cary UK LLP < Brussels>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
632
The journal of business & industrial marketing
247
Journal of business-to-business marketing
133
Journal of business research : JBR
112
SpringerLink / Bücher
90
Handbook of business-to-business marketing
35
Journal of marketing
35
Springer eBook Collection
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
17
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of strategic marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
The journal of services marketing
11
The service industries journal
11
International journal of procurement management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
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Source
All
ECONIS (ZBW)
3,765
USB Cologne (EcoSocSci)
174
RePEc
104
BASE
36
EconStor
13
USB Cologne (business full texts)
11
ArchiDok
2
Other ZBW resources
2
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Showing
1
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10
of
4,107
Sort
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date (newest first)
date (oldest first)
1
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
2
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
3
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
4
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
5
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
6
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
7
Is segmentation a theory? : improving the theoretical basis of a foundational concept in
business-to-business
marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
8
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
9
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
10
Developing a digital maturity model for the sales processes of industrial projects
Voß, Marleen
;
Jaspert, David
;
Ahlfeld, Christian
; …
- In:
Journal of personal selling & sales management
44
(
2024
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10014515160
Saved in:
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