Dekhil, Fawzi; Jridi, Hajer; Farhat, Hana - In: Journal of Islamic Marketing 8 (2017) 2, pp. 309-328
Purpose This research aims to analyze the effects of religiosity on the decision to participate in a boycott and the effect of a boycott on attitudes toward the boycotted brand. It also aims to measure the moderating effect of brand loyalty on the different models the authors discuss....