Bruwer, Johan; Buller, Courtney; John Saliba, Anthony; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 97-119
Purpose – The purpose of this study was to examine the loyalty of Japanese consumers to country-of-origin (COO) wine … brands and how this affects purchasing behaviour. Design/methodology/approach – A multi-dimensional COO brand loyalty scale … moderate levels of COO brand loyalty, with high levels of satisfaction, moderate-high levels of inertia and price sensitivity …