Bahri-Ammari, Nedra; Nusair, Khaldoon - In: Journal of Hospitality and Tourism Technology 6 (2015) 3, pp. 271-287
), namely, customer-centric organizational culture and customer-centric management system, in explaining CRM performance. The … consumer-centric vision will enhance the CRM performance. Moreover, the use of CRM technology by employees leads to higher … performance. CRM performance can improve when different CRM components are used and supported by employee. Exchange of relevant …
