Search Results - subject:"Channel integration"

The perceived value of customers : antecedents and its effect on word-of-mouth

Nguyen, Phuong-Linh; Phan, Dinh-Quyet; Nguyen Thi Uyen - In: Global business and finance review 29 (2024) 1, pp. 101-114

firms in Vietnam. Findings: The research results illustrate the significant impact of multi-channel integration and brand … the customer's perceived value. Research limitations/implications: Besides multi-channel integration and brand equity …Purpose: This study aims to investigate the antecedents of the customer's perceived value, including multi-channel …

Persistent link: https://www.econbiz.de/10014490981

The determinant factors of continuance intention to revisit omnichannel retailer companies : mean-end chain theory approach

Sundjaja, Arta Moro; Utomo, Prio; Matthew, Darrell; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

channel integration. The Means-End Chain Theory believes can help to enlighten this integration by understanding the attribute … satisfaction and shopping value were the mediating variables between channel integration and intention to revisit. The integrated … influenced channel integration were identified as the dominant dimensions to the channel integration. The managerial implication …

Persistent link: https://www.econbiz.de/10014524847

Impact of omnichannel integration on Millennials' purchase intention for fashion retailer

Cattapan, Teerada; Pongsakornrungsilp, Siwarit - In: Cogent Business & Management 9 (2022) 1, pp. 1-26

quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on …

Persistent link: https://www.econbiz.de/10014505632

How is social capital formed across the digital-physical servicescape?

Nyrhinen, Jussi; Uusitalo, Outi; Frank, Lauri; Wilska, … - In: Digital business 2 (2022) 2, pp. 1-8

This paper examines how consumers create social capital in their interactions with other customers and service personnel while shopping in retail stores with both physical and digital locations. We draw on the servicescape literature to explore the role of social capital in determining the...

Persistent link: https://www.econbiz.de/10013477701

Impact of omnichannel integration on Millennials' purchase intention for fashion retailer

Teerada Cattapan; Siwarit Pongsakornrungsilp - In: Cogent business & management 9 (2022) 1, pp. 1-26

quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on …

Persistent link: https://www.econbiz.de/10014430126

Omnichannel services

Dalla Pozza, Ilaria - In: A Research Agenda for Service Marketing, (pp. 45-66). 2024

Persistent link: https://www.econbiz.de/10014517936

Omni-channel retail supply chain structures : a review of distribution and logistics

Liu, Tong; Ali, Syed Imran; Jabbar, Abdul - In: International journal of business and systems research … 18 (2024) 5, pp. 401-429

Persistent link: https://www.econbiz.de/10015064241

Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers

Chen, Yini; Chi, Ting - In: Marketing intelligence & planning 42 (2024) 2, pp. 284-303

Persistent link: https://www.econbiz.de/10015056858

Cross-channel integration and its impact on customers' behavioral intentions : a serial mediation model

Srivastava, Chetan; Debashis, Raja - In: South Asian journal of management : SAJM 30 (2023) 4, pp. 123-149

Persistent link: https://www.econbiz.de/10014507989

Can in-store recommendations for online-substitutive products integrate online and offline channels?

Hu, Xiaojian; Qiu, Ju; Zhao, Ju; Li, Yang - In: Journal of retailing and consumer services 70 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014239875

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