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Search: subject:"Chinese consumer behavior"
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Consumer behaviour
8
Konsumentenverhalten
8
China
7
Chinese consumer behavior
7
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Social Web
3
Social web
3
Brand
2
Customer satisfaction
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Markenartikel
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Chinese Consumer Behavior
1
Coffee
1
Coffee industry
1
Collectivism
1
Confidence
1
Consumer Beverage
1
Consumer culture
1
Crowdsourcing
1
Cultural identity
1
Customer integration
1
Dienstleistungsqualität
1
Einzelhandel
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Emerging economies
1
Emerging markets
1
Fashion
1
Generation Y
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English
8
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Chan, Kenny K.
1
Chen, Huan
1
Elliott, Kevin M.
1
Ferreira, Carlos
1
Ferreira, Jennifer
1
Marjerison, Rob Kim
1
Meng, Juan
1
Mummalaneni, Venkatapparao
1
Parker, R. Stephen
1
Qiao, Fei
1
Schaefer, Allen D.
1
Shen, Han
1
Simmers, Christina S.
1
Sukaini, Ali Khalaf Mohammed Al
1
Wang, Xia
1
Wang, Ye
1
Wang, Zixuan Ricky
1
Wu, Luorong
1
Xue, Lan
1
Yi, Sitong
1
Zhang, Jing
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Journal of global marketing
3
Business horizons
1
International journal of food and beverage manufacturing and business models : an official publication of the Information Resources Management Association
1
Inventi impact: international trade
1
Journal of internet commerce
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
8
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1
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
2
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
3
Factors influencing consumers' purchase intentions towards made-to-order tea drinks in China
Wang, Zixuan Ricky
;
Marjerison, Rob Kim
- In:
International journal of food and beverage …
4
(
2019
)
2
,
pp. 29-52
Persistent link: https://www.econbiz.de/10012117705
Saved in:
4
Challenges and opportunities of new retail horizons in emerging markets : the case of a rising coffee culture in China
Ferreira, Jennifer
;
Ferreira, Carlos
- In:
Business horizons
61
(
2018
)
5
,
pp. 783-796
Persistent link: https://www.econbiz.de/10011922273
Saved in:
5
Crowd sourcing and e-commerce : Chinese online reviews
Sukaini, Ali Khalaf Mohammed Al
;
Zhang, Jing
- In:
Inventi impact: international trade
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011689036
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6
Consumer technology readiness and e-service quality in e-tailing : what is the impact on predicting online purchasing?
Mummalaneni, Venkatapparao
;
Meng, Juan
;
Elliott, Kevin M.
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 311-331
Persistent link: https://www.econbiz.de/10011636501
Saved in:
7
Exploring the antecedents and consequences of míng pái kòng (brand-name fanaticism) among China's Generation Y
Chan, Kenny K.
;
Wang, Xia
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10011284962
Saved in:
8
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
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