Search Results - subject:"Concept Testing"

New corporate social responsibility brand evaluation in a developing country: Uzbekistan

Ataniyazova, Zamira; Friedman, Barry; Kiran, Prabha - In: International Journal of Corporate Social … 7 (2022) 1, pp. 1-15

Organizations strive to satisfy salient and unmet consumer needs by providing value through their products and services. If environmentally sustainable "green" brands successfully exist by addressing environmental issues in developed countries where environmental consciousness is high, there may...

Persistent link: https://www.econbiz.de/10014546033

New corporate social responsibility brand evaluation in a developing country : Uzbekistan

Ataniyazova, Zamira; Friedman, Barry; Kiran, Prabha - In: International journal of corporate social … 7 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10013331068

More information is not better : examining appropriate information for estimating sales performance in concept testing

Kato, Takumi; Kamei, Susumu; Ootsubo, Takumi; Ichiki, Yosuke - In: Journal of business analytics 6 (2023) 3, pp. 188-202

Persistent link: https://www.econbiz.de/10014319349

Präzise (Kaufabsichts-)Befragungen

Honold, Anika - 2023

Einführung -- Konzeptionelle Grundlagen -- Explorative Untersuchung von (Kauf-)Absichtsskalen -- Präzise Kaufabsichten: Der Einfluss preisbezogener Variablen -- Präzise Umfragen auf Crowdsourcing-Plattformen: Entwicklung und Validierung eines teilnehmerspezifischen Qualitätsindexes --...

Persistent link: https://www.econbiz.de/10014337025

Assessing product concept of a chocolate formulated with vegetal extracts

Fontoura, Wlisses Bonelá; Chaves, Gisele de Lorena Diniz; … - In: International journal of business innovation and research 14 (2017) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011840490

Use of the PHM framework to create safe-sex ads targeted to mature women 50 and older

Morton, Cynthia R.; Kim, Hyojin - In: Health marketing quarterly 32 (2015) 2, pp. 148-164

Persistent link: https://www.econbiz.de/10011304095

Predicting retail brand extension strategy success : a consumer based model

Mitchell, Vincent-Wayne; Edelman, Dan; Chaudhury, Amita - In: Journal of customer behaviour 13 (2014) 2, pp. 93-111

Persistent link: https://www.econbiz.de/10010415668

Individual differences in consumer responses to traditional versus virtual concept testing

Peng, Ling; Cui, Geng; Li, Chunyu - In: Journal of Product & Brand Management 21 (2012) 3, pp. 167-175

respondents, who will provide higher quality concept testing data in a traditional testing environment. However, the effects of …

Persistent link: https://www.econbiz.de/10014896296

An Extreme-Value Model of Concept Testing

Dahan, Ely; Mendelson, Haim - In: Management Science 47 (2001) 1, pp. 102-116

We model concept testing in new product development as a search for the most profitable solution to a design problem … may result. We propose extreme-value theory as a mathematical abstraction of the concept-testing process. We investigate … the trade-off between the benefits and costs of parallel concept testing and derive closed-form solutions for the case of …

Persistent link: https://www.econbiz.de/10009204294