Search Results - subject:"Consumer‐based brand equity"

Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

Laradi, Sofiane; Berber, Noureddine; Rehman, Hafiz Mudassir - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

Consumer-Based Brand Equity using qualitative and quantitative research methods. The results demonstrate that the ability to … post and interact on social media positively correlates with consumer-based brand equity. Conversely, the monitoring … capabilities of social media marketing (SMM) did not establish a significant association with Consumer-Based Brand Equity. These …

Persistent link: https://www.econbiz.de/10014527351

Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

Brandão, Amélia; Magalhães, Francisca - In: Cogent Business & Management 10 (2023) 3, pp. 1-49

sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was …

Persistent link: https://www.econbiz.de/10014527833

Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion

Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49

sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was …

Persistent link: https://www.econbiz.de/10014505234

Unlocking the power of social media marketing : investigating the role of posting, interaction, and monitoring capabilities in building brand equity

Laradi, Sofiane; Berber, Noureddine; Rehman, Hafiz Mudassir - In: Cogent business & management 10 (2023) 3, pp. 1-17

Persistent link: https://www.econbiz.de/10014506002

The influence of non-product-related attributes on media brands' consumption

Saulīte, Linda; Ščeulovs, Deniss; Pollák, Frantiések - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-26

This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15-24. Due to technological developments, new media content consumption patterns have emerged. New...

Persistent link: https://www.econbiz.de/10014329605

The influence of non-product-related attributes on media brands' consumption

Saulīte, Linda; Ščeulovs, Deniss; Pollák, František - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-26

Persistent link: https://www.econbiz.de/10013272775

Exploring the sources of consumer-based brand equity in the cryptocurrency market

Boukis, Achilleas - In: Review of marketing science 20 (2022) 1, pp. 233-255

Persistent link: https://www.econbiz.de/10013447859

Consumer-based brand equity : do brand relationships matter?

Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212

Persistent link: https://www.econbiz.de/10013502536

Social-relational capabilities : strategic transformation of brand resources to increase brand equity

Mathur, Manisha - In: The international review of retail, distribution and … 34 (2024) 1, pp. 73-103

Persistent link: https://www.econbiz.de/10014558993

"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479

Persistent link: https://www.econbiz.de/10014486751

1
2
3
4
5
6
7
8
9
10
Next
Last