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Search: subject:"Consumer happiness"
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Consumer behaviour
20
Konsumentenverhalten
20
Satisfaction
18
Zufriedenheit
18
Consumer happiness
13
Brand management
10
Markenführung
10
consumer happiness
9
Lebensqualität
6
Quality of life
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Personality psychology
4
Persönlichkeitspsychologie
4
Beziehungsmarketing
3
Customer satisfaction
3
Fashion
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
3
Mode
3
Psychological ownership
3
Relationship marketing
3
consumer well-being
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
Emotions
2
Functional quality
2
Multichannel management
2
Perceived control
2
Personality and performance
2
Private consumption
2
Privater Konsum
2
SEM model
2
Technical quality
2
Transformative service research
2
AI-powered voice assistants
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21
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Article
23
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21
research-article
2
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English
23
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Kumar, Ajay
3
Cuesta-Valiño, Pedro
2
De Keyser, Arne
2
Gutiérrez-Rodríguez, Pablo
2
Lariviere, Bart
2
Paul, Justin
2
Salo, Jari
2
Shahzad, Muhammad Faisal
2
Yoshida, Masayuki
2
Burhanudin, Burhanudin
1
Chen, Zhi
1
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1
Dhiman, Neeraj
1
Doyle, Jason P.
1
García-Henche, Blanca
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gordon, Brian S.
1
Grabner-Kräuter, Sonja
1
Hack, Andreas
1
Huh, Jennifer
1
James, Jeffrey D.
1
Jiang, Qi
1
Kastanakis, Minas N.
1
Kim, Hye-yŏng
1
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1
Kim, Miyea
1
Ko, Eunju
1
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1
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1
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1
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1
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1
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1
Moutzala, Ioanna
1
Nobre, Helena
1
Núnez-Barriopedro, Estela
1
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Management decision
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Corporate governance : international journal of business in society
1
Entrepreneurship theory and practice : ET&P
1
European management review : EMR
1
International journal of consumer studies
1
International journal of quality and service sciences
1
Journal of Contemporary Marketing Science
1
Journal of Service Management
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of interactive marketing
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service management
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
21
Other ZBW resources
2
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1
Consumer-brand identification and happiness in experiential consumption
Sato, Mikihiro
;
Yoshida, Masayuki
;
Doyle, Jason P.
; …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1579-1592
Persistent link: https://www.econbiz.de/10014338307
Saved in:
2
What we know and don't know about
consumer
happiness
: three-decade review, synthesis, and research propositions
Dhiman, Neeraj
;
Kumar, Ajay
- In:
Journal of interactive marketing
58
(
2023
)
2/3
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014252887
Saved in:
3
Comparing material and experiential framing in access-based fashion consumption and its influence on
consumer
happiness
Song, Sanga
;
Wu, Juanjuan
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 743-771
Persistent link: https://www.econbiz.de/10015050092
Saved in:
4
Are gamification and
consumer
happiness
the links between gourmet food packaging design and mobile points of sales?
Moutzala, Ioanna
;
Spais, George S.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 986-1028
Persistent link: https://www.econbiz.de/10015049479
Saved in:
5
Masstige marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
Saved in:
6
Purchase intention of fashion brand retailers : a journey through consumer engagement and happiness
Gutiérrez-Rodríguez, Pablo
;
Cuesta-Valiño, Pedro
; …
- In:
Management decision
62
(
2024
)
2
,
pp. 381-402
Persistent link: https://www.econbiz.de/10014637149
Saved in:
7
The impact of perceived corporate social responsibility on
consumer
happiness
and brand admiration
Tosun, Petek
;
Tavşan, Nihat
- In:
Management decision
62
(
2024
)
2
,
pp. 665-684
Persistent link: https://www.econbiz.de/10014637184
Saved in:
8
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
9
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
10
Shared but unhappy? : detrimental effects of using shared products on psychological ownership and
consumer
happiness
Zhao, Taiyang
;
Lu, Yan
;
Wang, Valerie Lynette
;
Wu, Banggang
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014468565
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