Search Results - subject:"Consumer-dominant logic"

Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560

Persistent link: https://www.econbiz.de/10011309583

Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European Journal of Marketing 49 (2015) 3/4, pp. 532-560

-dominant value creation to clarify the extent to which the call for a distinct consumer-dominant logic (CDL) is justified. This paper …

Persistent link: https://www.econbiz.de/10014724238

Dey, Bidit Lal; Pandit, Ameet; Saren, Mike; Bhowmick, Sanjay - In: Journal of retailing and consumer services 29 (2016), pp. 40-48

Persistent link: https://www.econbiz.de/10011442351