Deng, Qi; Zhuang, Guijun; Li, Sihan; Yang, Hailong - In: Industrial Management & Data Systems 122 (2022) 7, pp. 1686-1706
Purpose Cross-channel integration improves the operations of multi-channel and omnichannel marketing and increase firms … combined effects of organizational, channel and environmental factors on cross-channel integration. Design … cross-channel integration. Findings First, firm size and IT capability are non-linear and substitute for each other in …